NEWPORT BEACH, Calif., March 25, 2015 /PRNewswire/ -- VOILÀ Hotel Rewards (www.voilahotels.com), the world's number one independent hotel loyalty program, today announced a partnership with Brazilian airline Azul (www.voeazul.com.br/en/home) which gives members the opportunity to transform their points into airline miles toward complimentary flights.
Azul is the largest airline in Brazil, by cities served, and has been recognized as having one of Latin America's best customer satisfaction levels and on-time performances. Their comprehensive route network connects to more than 100 cities in Brazil in addition to offering non-stop service to the United States. Azul is known for flying modern jets with extensive legroom, individual entertainment screens with free Live-TV, a dozen complimentary snacks and offering free bus service to key airports.
"We are proud and excited to partner with VOILÀ Hotel Rewards. We believe in the vision of the VOILÀ program and look forward to giving their members the opportunity to have the Azul Experience," said Alex Malfitani, Azul Airlines. "Brazil is one of the most vibrant and welcoming countries in Latin America. We are excited to expand our global reach to an entirely new audience and cement our reputation as one of Brazil's top airlines."
Upon arrival, VOILÀ members can stay and earn points at fourteen different properties in Brazil that are members of the VOILÀ's program's expansive worldwide network. These include Aeroporto Othon Travel Hotel in Rio De Janeiro, Bahia Othon Palace Hotel, Belo Horizonte Othon Palace, HB Hotels Ninety in São Paulo, HB Hotels Sequóia in Barueri-São Paulo, Hotel Deville Business Curitiba, Hotel Deville Business Maringá, Hotel Deville Express Cascavel, Hotel Deville Express Guaíra, Hotel Deville Prime Cuiabá, Hotel Deville Prime Porto Alegre, Hotel Deville Prime Salvador, Matsubara Hotel and Convention Center São Paulo, and Matsubara Hotels Maceió.
Converting VOILÀ points into TudoAzul points is easy. Members can simply exchange the VOILÀ points they earn during hotel stays for TudoAzul points, redeemable for free flights anywhere the airline flies. The new partnership between VOILÀ and Azul means members will receive one TudoAzul point for every seven VOILÀ points they redeem.
To celebrate the partnership launch, VOILÀ is promoting a Tier Match campaign: Every TudoAzul member who joins VOILÀ will be upgraded to the corresponding TudoAzul tier level in the VOILÀ Hotel Rewards program. Additionally, Azul Airlines is providing a 1,000 TudoAzul point bonus to all VOILÀ members who join TudoAzul during 2015.
"VOILÀ continues its expansion into some of the most desirable destinations around the world – and in Brazil," said Peter Gorla, managing director of VOILÀ Hotel Rewards. "The signing of the Azul Airlines partnership underlines our commitment to grow the number of reward options our members can enjoy. We believe that giving members a wide variety of opportunities for point redemption contributes to the program's overall success and is part of what makes VOILÀ the world's number one loyalty program for independent hotels."
In addition to TudoAzul points, VOILÀ members can also redeem their VOILÀ points for several other types of rewards including Award Nights at participating hotels, online retail purchases, stored value credit cards, entertainment and charitable donations.
Azul, the largest airline in Brazil by number of cities served, offers more than 900 daily flights to 105 destinations. With a fleet of 153 aircraft and more than 10,000 crewmembers, the company currently has a 32% share of departures of the Brazilian aviation market. Among other awards, Azul was the most punctual airline in 2014, named best low cost carrier in South America for the fourth consecutive time by Skytrax and best low cost carrier in the world by CAPA in 2012. The airline also had best on-time performance in Brazil in 2014 and was recognized by FlightStats as having the best on-time performance in South America in 2012. For more information, visit www.flyazul.com.
VOILÀ is the world's number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ's co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.
VOILÀ's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ's global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.
A selection of VOILÀ's current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.
From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.