VOILA Hotel Rewards Network Expands in Brazil With the Addition of Multiplus Fidelidade

NEWPORT BEACH, Calif., Aug. 18, 2011 /PRNewswire/ -- VOILA Hotel Rewards, the world's number one loyalty program for independent hotels, today welcomed a new member to its growing roster of reward partners: Multiplus Fidelidade. The Multiplus network of companies and loyalty programs further enhances VOILA members' abilities to earn reward points from a variety of loyalty partners, including TAM Airlines, the largest airline in Brazil.

Starting today, VOILA members will be able to redeem 8 VOILA points for every 1 Multiplus point.

"Through the partnership with Multiplus, VOILA members will enjoy the benefit of having many options of products and services to redeem," said Eduardo Gouveia, president of Multiplus Fidelidade. "For example, Star Alliance member, TAM Airlines, is a featured Multiplus partner. However, several companies are part of the Multiplus Fidelidade network, including, travel agencies, banks, car rental companies, gas stations, telephone, TV and internet companies - amounting to more than 160 partners."

"We are proud to partner with Multiplus, one of Brazil's most well-known brands," said VOILA Hotel Rewards vice president, Peter Gorla. "VOILA already offers our members Award Night redemption opportunities through our global network of independent hotels. And now, through Multiplus, members can enjoy redemptions with many of Brazil's best known companies."

Established in 2009, Multiplus Fidelidade is a network of companies and loyalty programs that span different industries, retail products, and services in Brazil and allows members to accrue all of their points into one account. With more than 160 partners, the main segments of the Multiplus Fidelidade network include: airline, travel agencies, hotels, gas stations, bookstores, pharmacies, mobile service providers, television and Internet companies.

VOILA Hotel Rewards, which unites a network of more than 250 four- and five-star independent hotels and luxury brands, has won a growing number of awards recently including being named one of the 10 "hottest loyalty programs" by Travel + Leisure magazine.

ABOUT MULTIPLUS FIDELIDADE

Multiplus (BM&FBOVESPA: MPLU3) began operating in January 2010 as a coalition network created through the TAM Fidelidade ("TAM Loyalty") Program established in 1993. This network consists of 166 commercial partners through which its 8.3 million members may accrue points (1Q11 data).

Currently, its key partners that allow both accrual and redemption of points are TAM Airlines, TAM Viagens (travel agency), Ipiranga and Texaco gas stations, LivrariaCultura (bookstore), Accor Hotels, Oi (telecom), EditoraGlobo (publisher), SKY (pay-TV), Luigi Bertolli (clothing), Microlins and Wizard (education), DrogariaRosario, Extrafarma and DrogaRaia (drugstore), BM&FBOVESPA (stock exchange), PontoFrio.com (e-commerce) and Unicasa (furniture manufacturer), IcatuSeguros (insurance), Ofertas.com.br and Groupon (group buying website).

ABOUT VOILA HOTEL REWARDS

VOILA (www.vhr.com) is the world's number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Hoteis Othon, Deville Hotels, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

Contact:
Peter Gorla
Vice President & CMO
VOILÀ Hotel Rewards
+1 (949) 260-9538
[email protected]

SOURCE VOILA Hotel Rewards