VOILA Hotel Rewards Selected by The Media Hotel & Towers in Indonesia as Global Loyalty Program

NEWPORT BEACH, Calif., Aug. 22, 2012 /PRNewswire/ -- VOILA Hotel Rewards, the world's number one loyalty program for independent luxury hotels, recently increased the program's offerings in Indonesia with the addition of The Media Hotel & Towers in Jakarta.

VOILA provides recognition benefits and room redemption opportunities at an ever-growing number of worldwide destinations. Unlike big chain programs, VOILA enables independent hotel groups to stay independent while maintaining their unique qualities. Media Hotel & Towers decision to join VOILA Hotel Rewards marks the newest step forward in the hotel's evolution after its recent departure from a major global management company.

The Media Hotel & Towers General Manager, Algamar Idris said, "We're extremely proud to be the newest hotel in the VOILA Hotel Rewards network. VOILA was a natural choice after searching for a reward program that would not just replace, but improve upon the VIP-recognition and benefits our guests have come to expect. VOILA preserves the continuity of our previous reward program, but carries us into a new chapter by helping promote and realize our hotel's future business ambitions."

Located near Jakarta's world-class shopping, business, and manufacturing districts, the Media Hotel & Towers is known as a Business Hotel for their impeccable hospitality service.  Guests of the hotel's 350 rooms receive a high level of unparalleled personalized service with everything needed for utter relaxation: in-room massage treatments, plush bathrobes, and butler service. Media Hotel & Towers also features multiple on-site restaurants, lounges, and hosted karaoke rooms.

When the hotel's new co-branded reward program, The Media Rewards, launches, members will have the option to enroll for free and start enjoying a variety of benefits including earning points, priority check-in, room-class upgrades, award nights and more exclusive benefits.

"The dramatic growth VOILA Hotel Rewards is experiencing solidifies our reputation as the most innovative and dynamic reward program for independent hotels," said Peter Gorla, VOILA Hotel Rewards vice president and chief marketing officer. "We are proud to have been the first choice when Media Hotel & Towers replaced their reward program and are looking forward to providing extraordinary experiences and increased recognition for their guests."

About The Media Hotel & Towers

The Media Hotel & Towers, with their core values welcoming, personalized, memorable is a five star luxury hotel that provides a remarkable hospitality service with various facilities. Strategically located in northern area of central Jakarta, with direct access to the Soekarno-Hatta International Airport and close to the world-class shopping center; Mangga Dua Complex, Ancol dreamland and the largest exhibition hall; Jakarta International Expo (JI Expo).

The facilities, service and its strategic location makes The Media Hotel & Towers a perfect choice for business & leisure purpose.

About VOILA Hotel Rewards

VOILA (www.voilahotels.com) is the world's number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hoteis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILA's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to stay independent and maintain their unique qualities.

VOILA provides hotel- or group-branded solutions for our partner hotels, with VOILA acting as the supporting brand (similar to Star Alliance or OneWorld for FFP's). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILA global network.

From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILA Hotel Rewards

Mr. Peter Gorla  
Vice President and CMO

Direct: +1 (949) 260-9538

Email: [email protected]

LinkedIn: linkedin.com/in/gorla

Twitter: twitter.com/petergorla

SOURCE VOILA Hotel Rewards