MENLO PARK, Calif., March 7, 2013 /PRNewswire/ -- ICAP Patent Brokerage announces for auction a targeted advertising IP package from iCall, Inc., including personalized profiles compiled via VoIP (voice of Internet protocol) network data, and sending targeted advertisements based on such profiles. This lot will be included in the 18th ICAP Ocean Tomo IP Auction on March 20, 2013, at the Rosewood Sand Hill Hotel in Menlo Park, California.
"We are excited to be offering this VoIP targeted advertising tool to our global base of buyers. This IP package is highly relevant to companies involved in providing telecommunication and advertising services, with applications for gaming, web browsing, and mobile devices," says Dean Becker, CEO of ICAP Patent Brokerage.
Key Characteristics & Benefits
This IP package provides a solution to the market demand for more accurate targeted advertisements to VoIP consumers. The portfolio for sale includes techniques for providing advertisements to customers based on VoIP network user profiles. A user's profile is created using data collected from that user's call history such as the date, time, and geographic location of the user or information pulled through speech recognition during a VoIP conversation. This data is then analyzed to generate a unique profile, and then a service provider can present targeted advertisements – relevant products, weather forecast information, public transportation information, and local news – based on each user's profile. Therefore, service providers can offer appropriate and effective advertisements to consumers delivered in real-time.
See this technical description of the VoIP targeted advertising IP sales offering.
To learn more about the assets available for sale in this portfolio:
Contact Clay Becker of ICAP Patent Brokerage at (561) 797-1161 or via email at Clay.Becker@us.icap.com.
Visit our website to make a patent submission for the auction.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.
ICAP is the world's leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.
SOURCE ICAP Patent Brokerage