Volition Beauty Scheduled to Debut on QVC

SAN FRANCISCO, Aug. 10, 2016 /PRNewswire/ -- Over the past 30 years, QVC^® has launched and fostered the growth of some of today's most successful brands – now it's Volition Beauty's turn. Volition, an online beauty platform that engages a community of consumers to co-create the brand's portfolio of beauty products, is scheduled to make its debut with the world's leading video and ecommerce retailer on Wednesday, August 10 at 11PM (ET).

Volition Beauty was founded by two cosmetic executives that saw a void in the industry and fundamentally believe that the best products come directly from the needs of real women. They observed the rampant success of crowdsourcing in the tech industry and developed a start-up model that would be disruptive to the beauty world.

Volition seeks suggestions for products from consumers and behind-the-scenes cosmetics creators and, after vetting the suggestions for feasibility, quality and safety, lets consumers vote on whether or not the product should be made. After launching its first product campaign in September 2015, today the Volition Community includes tens of thousands of engaged innovators and members that submit product ideas, vote, interact with the brand and have become loyal Volition customers.

The decision to collaborate with QVC developed from the shared philosophy of both brands - valuing community engagement and customer feedback. When Volition Beauty was in search of a platform to showcase its unique innovator stories and educate a broader audience on each product's development and benefits, QVC was a natural fit.  QVC provides its customers with a shopping experience that is all about the joy of discovery through product storytelling.

Volition Beauty's QVC launch is scheduled to include four new products, ranging in price from $29 to $120.  Products include:

• Neroli Complete Crème: A dream cream, submitted by a Volition Collective Member Jen, to help address multiple skin concerns. Formulated with four key ingredients specifically selected to help address the appearance of the visible signs of aging, combination skin;
• Helix Restorative Anti-Aging Eye Gel: A hydrating, anti-aging eye gel containing snail mucin;
• Illuminating and Hydrating Body Milk: With a luxurious, whipped texture that melts to be absorbed, this body milk leaves skin feeling dewy with moisture and looking illuminated with a soft, pearlized glow;
• Anti-Aging Day and Night Customized Skincare Trio: A simplified anti-aging regimen that can be tailored to individual skin needs. The luxurious anti-aging cream can be infused with either the Day or Night Active.

"Volition Beauty is celebrated for its unique approach to curating products that fulfill real women's needs that otherwise may never have made it to market," said Brandy Hoffman, co-founder of Volition Beauty. "QVC offers a discovery driven shopping experience that is rich in storytelling – and we couldn't think of a more perfect platform for our collaborative beauty brand," said Patricia Santos.

Tune in to QVC on Wednesday, August 10 at 11PM (ET) to learn more about Volition Beauty. Items from Volition Beauty are scheduled to be available, while supplies last, beginning August 4 through QVC.com, the QVC apps or by calling 800.345.1515.

QVC, the Q and Q Ribbon Logo are registered service marks of ER Marks, Inc. and QVC, Inc.

SOURCE Volition Beauty