SANTA CLARA, Calif., Nov. 1, 2017 /PRNewswire/ -- Chegg, the Smarter Way to Student, in partnership with truth, one of the largest and most successful national youth tobacco prevention campaigns, today announced that one U.S. college or high school campus can win a once-in-a-lifetime visit from Steve Aoki, the international producer, DJ and entrepreneur. Beginning today, high school and college students can vote for their school to win this on-campus experience through an online contest. Steve Aoki will take over the classroom to host an exclusive Q&A with students, giving them a look at all that went into his rise to fame and experience as one of America's most successful DJs and trendsetting entrepreneurs. The student body will also be treated to a set specially crafted for the day by Steve Aoki.
To celebrate the importance of arts in education, Chegg will also award the winning school the $10,000 David B. Goldberg Music Grant for the music department at their school.
"I am excited to be participating in the Chegg Music 101 classroom series as it allows me to connect with my fans, share experiences of my career," said Steve Aoki. "I discovered my passion for creating music when I was in school and would have loved to have had the opportunity to hear from industry leaders."
Students attending high school or college in the contiguous 48 states can begin nominating their campus today for a chance to win the experience. To do so, students simply visit www.chegg.com/music101, log in to Chegg, and vote for their school. The school with the most student votes will win the visit from Steve Aoki. For the first time, students can earn additional votes by coming back to the website weekly and interacting with content from Chegg, truth and Steve Aoki.
"While many people may think the smoking issue in this country is solved, tobacco is still the number one cause of preventable death with 99 percent of adult smokers starting by the age of 26," said Eric Asche, Chief Marketing Officer, Truth Initiative, the organization that funds and directs truth. "Partnering with a company like Chegg, allows us to share the facts about tobacco directly with students nationwide. We believe that ending smoking is a realistic goal, and this generation is using their collective power and creativity to make it happen."
This #CheggMusic101 is presented by truth. It is the latest in Chegg's ongoing series of music classes brought to students across college and high school campuses nationwide. This season's contest follows successful programs that Chegg has conducted with top-artists including Kaskade, Shawn Mendes, Rachel Platten, Macklemore & Ryan Lewis, Taylor Swift, and Ed Sheeran.
"This is our second Chegg Music 101 with an incredible EDM artist. We had a great success in our Brooklyn Technical High School Music 101 with Kaskade where students were able to learn about producing and remixing music. We're thrilled to be able to bring Steve Aoki to another campus," said Mitch Spolan, EVP of Brand Partnerships at Chegg. "By broadening the range of artists we work with for our Chegg Music 101s, the more students we can reach, educate, and surprise and delight as they interact with the artists and brands they love."
To learn more about the contest and nominate a school, visit: www.chegg.com/music101.
To learn more about how to join truth and become part of the generation to end tobacco for good, visit: thetruth.com.
Chegg puts students first and is proud to have saved students and their families more than $1 billion. As the leading student-first connected learning platform, Chegg's Student Hub® makes higher education more affordable and more accessible, all while improving student outcomes. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG. For more information, visit www.chegg.com
To learn how to get your brand involved with Chegg, visit collegemarketing.chegg.com.
truth® is one of the largest and most successful national youth tobacco prevention campaigns. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts to make their own informed choices about tobacco use and inspires them to use their social influence and creativity in the fight against tobacco. The campaign is credited with preventing hundreds of thousands of teens from starting to smoke, and is working to make this the generation that ends smoking for good. To learn more, visit thetruth.com. truth is part of Truth Initiative, a national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. To learn more about Truth Initiative's work speaking, seeking and spreading the truth about tobacco, visit truthinitiative.org.
About Steve Aoki
STEVE AOKI is a 2x Grammy-nominated international producer/DJ, electronic dance music entrepreneur, and founder of the trendsetting record label, events/lifestyle company and apparel line Dim Mak. Since launching in 1996, Dim Mak Records has become a launch pad for seminal acts such as The Chainsmokers, Bloc Party, The Bloody Beetroots and The Gossip through deftly marketed single and full-length releases and now has well over 500 releases to date. As a solo artist, AOKI's has become a force of nature averaging over 250 tour dates per year. Known for collaborations ranging from Snoop Dogg to Linkin Park to JJ Abrams to Migos and Louis Tomlinson (One Direction), AOKI's debut artist album was nominated for the Best Electronic/Dance album Grammy while his follow ups NEON FUTURE I & II featured his Gold certified single "Delirious (Boneless)" with Kid Ink. Most recently "Just Hold On" with One Direction's Louis Tomlinson became a global smash after the pair debuted the song with a performance on X Factor. The song debuted at #1 in 43 countries and has since achieved Gold or Platinum status in 18 countries.
AOKI recently received his second Grammy nomination in the Best Music Film category as the subject of the 2016 Netflix Original documentary "I'll Sleep When I'm Dead" which premiered to a sold out audience at the Tribeca Film Festival. Steve has also both donated and raised hundreds of thousands of dollars for various charitable organizations including his own AOKI FOUNDATION with a primary goal of supporting organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation. Steve Aoki released his latest album Kolony on July 21 (via Dim Mak Records / Ultra Records), which debuted at #1 on the Electronic Album charts. Kolony marks Aoki's first full turn into rap music, with nearly 10 years of hip-hop collaborations, which he describes as "bridging the gap" between genres and is stacked with hard-hitting rhymes from some of the most prominent lyricists today, including Lil Uzi Vert, Lil Yachty, Migos, 2 Chainz, Gucci Mane, ILOVEMAKONNEN, T Pain, and more.
SOURCE Chegg, Inc.