NEW YORK and MIAMI, Sept. 10, 2013 /PRNewswire/ -- VOXXI, the leading independent English language website for U.S. Latinos, is partnering with the Studios division of Interactive One, one of the fastest growing digital companies reaching millions of Black and Latino Americans, to develop ground-breaking new programming, product and other digital services to further capture the U.S. Hispanic and adjacent multicultural markets.
Under the terms of the partnership, VOXXI.com and Saludify.com, a specialized English language Latino health site owned and operated by VOXXI, will join more than 70 other sites on Interactive One's proprietary platform. The move allows VOXXI and Saludify to take advantage of Interactive One's leading publishing tools while greatly extending their audience reach in a highly–targeted environment.
Interactive One Studios helps brands and third party publishers develop highly profitable digital businesses through world-class platform, content and audience development services. The partnership will also involve marketing and sales support, leveraging Interactive One's expert sales force and VOXXI's market expertise.
"The current state of the U.S. Hispanic market presents a huge opportunity for us and Interactive One," said Emilio C. Sanchez, President and Editor-in-Chief of VOXXI. "There are almost 52 million Hispanics in the U.S., and a growing share of them are consuming news in English.* So this is the perfect time to bring Hispanics to the forefront of American dialogue.
"Additionally, we know that U.S. Latinos, as well as African Americans, are among the most highly engaged populations when it comes to digital platforms, particularly mobile devices, and this new endeavor will help us capitalize on Interactive One Studios' know-how to better serve our target audience, the fastest-growing minority in the country," Sanchez said.
The partnership will also extend Interactive One's corporate mission to engage the most diverse, trend-setting, conversation-shaping audiences on the web.
"Interactive One is pleased to join forces with VOXXI to help inform such a critical segment of the nation's New Urban population," said Tom Newman, President of Interactive One. "VOXXI and Saludify are vital sources of information for U.S. Latinos, and we are looking forward to helping them grow stronger and prosper."
In addition to VOXXI and Saludify, Interactive One Studios' roster of partners includes Russell Simmons' GlobalGrind.com, NBC News' theGrio.com, Tom Joyner's BlackAmericaWeb.com and more than 50 Radio One radio station sites across the U.S., among others.
* Source: PewResearch Hispanic Trends Project, July 23, 2013.
VOXXI is part of La Vox Media Group, a Miami-based company that aims to empower Latinos in the U.S., by providing culturally relevant news, information and resources. La Vox is host to two independent Hispanic websites, VOXXI (http://www.voxxi.com) a multi-media website designed to highlight important issues, showcase Latinos throughout the U.S. and give Hispanics a voice, and Saludify (www.saludify.com) a health website seeking to break down the health disparities in the Hispanic community caused by misinformation. Founded in 2011, La Vox Media Group seeks to connect Hispanic Americans to each other, creating a close community that will inform, educate and entertain.
ABOUT INTERACTIVE ONE
Interactive One is one of the fastest growing digital companies reaching millions of Black and Latino Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for the urban community through its suite of social, local radio and content offerings such as HelloBeautiful (www.HelloBeautiful.com), the fastest growing lifestyle resource for today's Black woman; NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for the urban community looking for what's hot online, on the airwaves, in theaters, and on the street; GIANTlife (www.GiantLife.com), the definitive urban lifestyle brand for Next Generation tastemakers and icons Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit, ZONA de Sabor (www.Zonadesabor.com), the new online destination for today's urban Latino who wants to stay current on entertainment and celebrity news in the Latino community and our social platform anchored by the iconic BlackPlanet (www.BlackPlanet.com), the newly launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), and the new BlackPlanet RADIO (www.BlackPlanetRadio.com), the digital industry's first social radio website created for the African American community.
Interactive One was launched by Radio One, Inc., in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and New Urban community.
SOURCE Interactive One