VSCO Launches AI Lab, the First Photo Platform to Deliver Professional-Grade AI Tools for Photographers

The new AI tools prioritize craft and creative vision: Human-Centered. AI-Assisted.^™

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- VSCO, the Visual Supply Company and a leading photography platform and creative community, today introduced AI Lab, a suite of intelligent, high-fidelity editing tools designed to help photographers achieve professional-grade results. AI Lab will serve as a space to experiment with next-generation AI tools built by and for photographers.

The first tool available within AI Lab, Remove, lets photographers erase unwanted elements from their images while preserving full resolution and natural looks. Whether removing an unwanted passerby or cleaning up background distractions, Remove keeps the creative intent and quality of the original photo intact, offering photographers a more simplified workflow to produce higher quality work.

"Since our inception, VSCO has supported authentic creative expression and has provided photographers with many ways to achieve their desired success," said Eric Wittman, CEO of VSCO. "We see how much AI is impacting photography, and are focused on bringing AI tools to our community that are designed specifically to support photographers in achieving creative excellence while respecting the art of their photography."

AI Lab leverages Black Forest Lab's FLUX.1 Kontext model and combines it with proprietary, purpose-built technology for photographers who demand high-quality edits that look authentic, not artificial.

• Remove: uses intelligent area detection and seamless blending to produce natural, resolution-safe edits that respect the integrity of the image.
• Upscale: launching soon, will enhance image resolution and sharpen detail while preserving color accuracy and composition.

VSCO's next-generation editing tools save photographers hours of manual editing, allowing them to focus more time on creative work, client shoots, and storytelling.

"AI is undeniably shaping the future of modern photography, and I'm very pleased with VSCO's strategy to add important AI-based instruments that uphold the craftsmanship photographers care about," said Photographer Philipp Gerasimov. "The VSCO Remove tool delivers edits with required visual fidelity that enhance my photos without compromising creative intent."

Key features of AI Lab include:

• Full resolution and natural image detail preserved
• Supports editing high resolution RAW photos
• Creates a non-destructive copy, preserving the original image
• Intuitive editing with Brush, Tap, or Lasso tools to select and remove objects
• Uses content-aware region detection for accurate blending and realistic results

AI Lab is available within VSCO Studio on iOS to VSCO Pro members. Pro membership also includes unlimited AI editing, advanced tools, and access to VSCO's complete library of 200+ professional presets and film effects.

AI Lab builds on VSCO's first AI-product, VSCO Canvas, a collaborative AI mood board maker introduced earlier this year. The announcement also follows the company's recent launches of VSCO Workspace, a studio management platform for professional photographers, and VSCO Capture, a camera app with film-based presets. Learn more about AI Lab and Remove at vsco.co/ai-lab.

About VSCO:
VSCO , the Visual Supply Company, is on a mission to nurture creativity so photographers can make it. The platform provides photographers with the tools, community and exposure they need to grow creatively and professionally. VSCO serves photographers at all levels with a rich and authentic creative environment that drives opportunity, inspiration and connection. Visit vsco.co.

SOURCE VSCO