VSCO Selects Localytics Analytics and Marketing Platform

BOSTON, Feb. 12, 2014 /PRNewswire/ -- Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today that VSCO (Visual Supply Co), the creator of the award-winning VSCO Cam app for iOS and Android, has selected Localytics' real-time analytics and marketing solution to gain a comprehensive understanding of user behavior and to engage directly with its users through push and in-app messaging campaigns.

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VSCO Cam has become the standard in mobile photography by leveraging innovative technology and beautiful design to offer a superior photo-editing experience. VSCO Cam is seamlessly integrated with VSCO Grid, a photo-sharing platform that allows mobile photographers to curate and post their images in a powerfully minimalist display.

Localytics' closed-loop analytics and marketing platform allows VSCO to complement their clear brand vision with data-driven insights as they continue to grow their mobile presence. VSCO plans to use Localytics' analytics suite to track key metrics including in-app purchases, photo uploads and edits, engagement with VSCO Grid, and views of their journal. They plan to use Localytics' marketing automation products, in particular Push and In-App Messaging to engage directly with their users and Localytics' A/B testing feature to refine their messaging strategy.

"Localytics gives us valuable insight into how our community interacts with VSCO Cam, and gives our team a window into the app's real world performance and engagement. This will help guide the vision we have for developing and iterating the app going forward. With Localytics, we not only have the ability to track key user behavior metrics, but to act on those metrics to make VSCO Cam a better tool for the creative community," said Kevin Madsen, Head of Partnerships and Growth at VSCO. "Localytics gives us the analytics we need to further empower our users to shoot, edit, and share beautiful images."

About Localytics
Localytics provides the most powerful analytics and marketing platform for mobile and web apps. It is used in more than 20,000 apps on more than 1.4 billion devices, helping companies such as ESPN, eBay, Fox, and the New York Times drive user engagement, loyalty, and customer lifetime value. The platform allows organizations to gain deep, actionable insights into app user behaviors, and to create automated marketing programs that drive efficient user acquisition, targeted push and in-app messaging, and a personalized in-app experience. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Foundation Partners and Polaris Partners. Learn more at www.localytics.com.

SOURCE Localytics