Vu1 Corporation's Electron Stimulated Luminescence™ (ESL) Light Bulbs Soon to be Available to U.S. Consumers at Lowe's

NEW YORK, Oct. 31, 2011 /PRNewswire/ -- Vu1 Corporation (OTCBB: VUOC), a developer and manufacturer of mercury-free, energy-efficient general illumination lighting technology, today announced that it will bring the company's innovative R30 Electron Stimulated Luminescence™ (ESL) light bulbs to the U.S. consumer market. Vu1 will sell the bulbs at Lowe's 1,725 retail stores beginning in February and on Lowes.com starting December 1st.

The ESL R30 reflector bulbs are a direct replacement for the 65-watt incandescent flood bulbs commonly found in recessed lighting fixtures throughout U.S. households and businesses. Vu1's Electron Stimulated Luminescence™ technology provides a warm and pleasing light quality that consumers are looking for, in an affordable, energy-efficient package without the high price-point of LED bulbs or the hazards of CFL bulbs containing mercury.  The bulbs will retail for approximately $14.98 at Lowe's.

The Vu1 ESL technology is positioned for widespread market adoption due to the convergence of several compelling growth drivers:

• Governments across the world are mandating the move away from traditional incandescent lighting due to more energy-efficient options. Consumers are looking for a direct replacement bulb that offers a similar light quality, look and feel to incandescent bulbs, while exceeding regulatory requirements.
• Energy-efficiency is becoming a strategic imperative for consumers and businesses – but these markets demand high-quality light if the product is to be widely adopted.
• These bulbs are mercury-free, allowing for easy disposal and clean-up.

"Consumers are increasingly concerned that replacing their incandescent bulbs will be expensive, offer poor light quality or introduce new hazards into their homes or businesses," commented Dr. Scott Blackstone, Chief Executive Officer.  "We believe that our innovative technology answers all of those concerns, delivering a product that is more aesthetically appealing, safe and efficient while being reasonably priced."

The company believes consumers will welcome the advanced performance features of its ESL technology.  It is virtually indistinguishable from the traditional incandescent lamp it replaces and, unlike CFLs, is mercury-free.  The company's ESL lighting technology uses accelerated electrons to stimulate phosphor to create light, making the surface of the bulb glow with an energy-efficient natural light that lasts up to 11,000 hours. 

About Vu1 Corporation

New York City-based Vu1 Corporation is dedicated to applying its technology to produce energy efficient, environmentally friendly lighting solutions – with superior light quality -- worldwide. Vu1 has developed a new energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products. Learn more about Vu1 at www.Vu1.com. For the latest news, find Vu1 on Facebook and follow us on Twitter.

For investor and media inquiries, please contact Michael Polyviou at (212) 885-0453 or [email protected].  For product and sales inquiries, please contact Chris Reilly at (704) 929-7872.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, our ability to obtain future funding required for our operations, the future demonstration and commercial availability of our light bulb, timing for bulb production and sales, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans, future applications of the technology, and the viability, pricing and acceptance of our products in the market. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend"  and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2010 and our other periodic reports as filed from time to time).

SOURCE Vu1 Corporation