SAN FRANCISCO, March 21, 2018 /PRNewswire/ -- Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle's Self-Serve Platform provides advertisers access to Vungle's global audience, and enables them to upload video content that then is automatically converted into a variety of advertising creatives. The Self-Serve Platform also simplifies the management and measurement of campaigns from a single dashboard.
The Vungle Self-Service Platform features support for multiple languages including Simplified Chinese, Korean and Japanese, as well as English. This will allow advertisers in those markets to quickly reach both domestic and global audiences.
Seven new creative templates are available through the Self-Serve Platform, giving advertisers the ability to optimize for the units that best meet the advertisers' performance metrics, whether they are CPI, CPA or overall return on ad spend (ROAS). The Vungle Self-Serve Platform can target any device running iOS, Android or Windows.
"Based on the success of our beta, we have a strong pipeline of advertisers eager to adopt the Self-Serve Platform; we expect that the global availability of the platform will significantly increase the volume of customers on the Vungle platform," said Martin Price, Vice President of Product, Vungle. "The Self-Serve Platform puts the power of the Vungle performance marketing solution in the hands of advertisers of all sizes, essentially leveling the playing field for small and medium size brands around the world."
While in beta, the advertiser Self-Serve Platform produced results that exceeded customer expectations. XiMAD, a leading game developer and publisher in Russia, increased its conversion rates by almost 10 percent and grew installs 30 percent by expanding its app portfolio and rapidly updating creative elements of campaigns made possible by the Self-Serve Platform.
"The Self-Serve Platform is extremely convenient and improves our normal workflows. We now have options to change bids and budgets in minutes," said Irina Nailvaykina, marketing manager at XiMAD. "With Vungle's offering, we can instantly manage our blacklists and change optimizations whenever we want."
The Vungle Self-Serve Platform is available now. For more information on the Vungle Self-Serve Platform, visit: https://grow.vungle.com/register or see a demonstration and discussion of user acquisition strategies with Martin Price in Room 2000 in the Moscone Center's West Hall today, Wednesday, March 21.
Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
Trusted by 50,000+ mobile apps worldwide, Vungle serves 4 billion video views per month on 1 billion unique devices and is consistently top-rated in user quality by global performance indexes. Vungle is backed by Google Ventures, Thomvest Ventures and Crosslink Capital. The company is headquartered in San Francisco with offices in London, Berlin, Beijing, Tokyo, Seoul and Singapore.