WADL TV-38 Strengthens Sales Team as the Number of Viewers Climbs

Jun 11, 2010, 18:28 ET from WADL TV-38

DETROIT, June 11 /PRNewswire/ -- Detroit TV Station WADL TV-38 continues to evolve as a major broadcast property.

Following last month's decision by CEO Kevin Adell to appoint veteran broadcaster Steve Antoniotti as Vice President and General Manager, the station has tapped two experienced local television sales executives to guide its sales efforts.

Antoniotti has named Scott Cote as WADL's Local Sales Manager.  Cote comes to the WADL team with twenty years of television experience with the most recent including six years as the local sales manager for Detroit's CBS station.  Cote has served in sales and sales management for group and national television sales organizations in Michigan and Philadelphia.

"Scott Cote brings a new level of experience and knowledge to our sales efforts," says Antoniotti.  "We're confident he can help WADL maximize results as our viewership continues to grow."

Also joining the station's sales management team is Rhonda Mays, a ten year veteran of local and regional sales at Detroit's ABC affiliate and 18 years of national television sales representation in Houston and Detroit for the Katz Media Group.  Mays will focus on regional and national sales.

"Rhonda Mays has the personal connections at every level of the television advertising community to help us tell WADL's success story. We want our programming to reflect what Detroit loves," comments Antoniotti.

With WADL's substantial growth and popularity since November 2007, the station continues to upgrade its talent, programming and persona. Along with the recent changes in the sales team WADL has also announced that Petry Media will no longer serve as the rep firm of record.

WADL TV-38 is an independent station located in metropolitan Detroit, MI. The station is a full power station and is owned by Adell Broadcasting. WADL began operation in 1986. WADL is a full-power, commercially licensed broadcast television station in the Midwestern United States.  Kevin Adell is the owner of WADL TV-38.

Web site: http://www.wadldetroit.com

CONTACT:  Denise Dody Johnson, Director of Marketing and Public Relations, +1-586-790-3838, dody@wadldetroit.com