Waitr Bullish on New Web Ordering Platform
Popular Food Delivery Service Expects 15% Jump in Orders
LAFAYETTE, La., April 12, 2017 /PRNewswire/ -- Waitr, the on-demand food delivery platform, today announced it has added a new way to order food – right from any web browser. Propelled by the rapid success of their native mobile apps and customer requests, Waitr's web ordering platform at http://waitrapp.com creates added convenience for all. The announcement comes on the heels of a major $10 million investment to the company by a group of Gulf South-based investors led by New Orleans Saints quarterback Drew Brees.
Web ordering was specifically created to operate exactly like the Waitr smartphone app, and it is especially advantageous when used by large groups, offices and organizations. "There are no major differences in the way you order, but the experience is optimized for any web browser," Platform designer Brady Higginbotham explained. "In addition, it works in a symbiotic relationship with the app and is exceptionally user friendly."
This new platform comes just days after Waitr passed the 1.5 million orders milestone – remarkable for a start-up food delivery company. Chris Meaux, Waitr's CEO and founder, says the expansion of the platform is reflective of ongoing efforts to provide the best service to its customers and increase business for its restaurant partners. "We have a very aggressive growth plan and this is the next logical step in the process. We expect orders to jump an additional 15% with the addition of web ordering."
The new ordering platform features easy-to-use menus and status reports that track the progress of the group's order, and group orders can be completed using multiple devices. Each participating individual places his/her order separately and the computer and phone app platforms are completely interchangeable within the same order.
"We're already seeing many people use the Waitr web ordering system in our beta tests while they are at work," said Coco Pahl, Waitr Product Manager. "We're reaching them at a different point in their day where it's more convenient for them to use the website rather than the app on their phone. What's even more interesting is during our four-week test, we found that the customers ordering from their web browser were people who had never used the Waitr app. We're very excited to attract so many new customers with this platform – and pleased with the new incremental revenue we've seen as a result."
The revamped website is also more robust, as it includes blogs, video and other interactive content where you can learn about the Waitr app and how it works, apply for a job or find out how to become a restaurant partner.
Waitr has received widespread acclaim for its distinct technology yielding faster door-to-door deliveries and more favorable pricing for consumers. It is the only company of its kind to include full-color photography of every menu item from all participating restaurants.
Launched in 2015, Waitr is an on-demand food delivery service and online restaurant technology platform designed to connect local restaurants to hungry consumers. Founded in Lake Charles, Louisiana, Waitr's mission is to develop the local food culture for communities across the United States by expanding the reach of local restaurant menus. Available on the Web, on iPhone and Android devices, Waitr is the most convenient way to discover, order and eat great food from the best local restaurants. Today, Waitr has 2,000 restaurant partners and hundreds of thousands of users in 18 cities across four states.
Dean Turcol
Public Relations Director
407-405-0097
SOURCE Waitr
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