WakingApp Breaks Down the Walls for a Whole New Class of VR and AR Interactive Content Creators with the Launch of ENTiTi Creator

TEL AVIV, Israel, Feb. 22, 2016 /PRNewswire/ -- WakingApp, provider of a powerful cloud-based platform that enables anyone to create virtual and augmented reality content, today announced the release of a public version of its ENTiTi Creator for PC and Mac. Prior to this announcement, businesses and content creators had to have the right technical background to develop interactive and advanced VR and AR content. The ENTiTi Creator has bridged the gap to construct and distribute quality content, by eliminating technical issues and breaking down the walls for a whole new class of VR creators.

"We expect VR in 2016 to set the stage for mass adoption over the next several years," said Douglas Clinton, assistant vice president and research analyst at Piper Jaffray. "One of the most important elements will be a broad array of compelling, high-quality content that excites the average consumer about what's possible."

ENTiTi Creator enables anyone with no prior programming experience to create advanced interactive VR and AR content once and immediately make it viewable on leading smartphones, HMD like Google Cardboard, light Mobile VR devices such as Zeiss VR One, FreeFly VR, and soon Samsung Gear VR, and the upcoming PC-based Oculus Rift and HTC Vive. For artists, studios, agencies and SMBs, ENTiTi Creator provides a fast, easy way to create advanced interactive content, allowing resources to focus more on creativity than technical issues.

"Our groundbreaking VR/AR creator allows professionals, from advertisers and architects to developers and designers, to create their own content and connect with their target audiences in new ways," said Udi Shani, CEO of WakingApp. "Our goal is to connect to millions of potential content creators out there, so that billions of potential viewers have something to watch. Without an easy content creation tool, the virtual reality industry will grow slowly." 

The announcement of the release of ENTiTi Creator follows WakingApp's $4.3M Series C funding round and an update to the ENTiTi Viewer mobile app in Q4 2015. As the ENTiTi platform continues to grow dramatically in its role at the center of the VR & AR ecosystem, the WakingApp team will be continuously integrating new 3^rd party technologies like controllers, depth sensors and head mounts into the platform and building a marketplace for creators and artists to share and offer content, artwork and models for others to use – all with the goal of empowering users to create great content.

The new release of ENTiTi Creator includes a number of features that will enable users to bring their ideas to life:

• Industry templates for virtual & augmented reality ENTiTis: WakingApp is launching over 20 templates in 2016 to give users a starting point for developing their own ENTiTi, including templates for a VR store, VR gallery, 360° interactive pictures, architecture VR, VR trivia and more.
• Logic system: WakingApp has improved its patent-pending logic system that enables anyone to create advanced and interactive 3D content, even games, without one line of code.
• Improved user experience: WakingApp has dramatically improved the ENTiTi Creator user interface and its capabilities as part of its continued goal to make VR/AR content creation even easier.
• Written documentation: WakingApp has finalized detailed documentation for users to help them maximize the use of the ENTiTi Creator environment and start creating within hours.

WakingApp will be demonstrating ENTiTi Creator and ENTiTi Viewer at Mobile World Congress in Barcelona, Spain (February 22-25) at the Israel Innovation Pavilion (Hall 5: D81, Booth 6).

About WakingApp

WakingApp's powerful cloud-based ENTiTi platform enables any company or individual to create interactive virtual and augmented reality content without any developer skills. All content is instantly made available on the ENTiTi app, and integrates with mobile devices, leading smart glasses and peripherals. WakingApp was founded is 2013, and is managed by Udi Shani (CEO) and Alon Melchner (Founder and President).

WakingApp's mission is to build and grow the VR & AR ecosystems by providing the tools for anyone to create interactive and advanced content, and enabling the use of cutting-edge technology such as viewers, cameras, head mounts, controllers, and depth sensors. With a dynamic VR & AR marketplace powered by ENTiTi, content creators and technology manufacturers can easily share and offer their content, products and services as part of a thriving community. 

Learn more at www.wakingapp.com, @WakingApp and www.facebook.com/WakingApp.

Contact:
Ariela Weinberger
[email protected]
+1-610-716-2978

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