Wallaby Financial Wins Launchpoint Competition at Milepoint's Frequent Traveler University

PASADENA, Calif., May 3, 2013 /PRNewswire/ -- Wallaby Financial, the developer of an intelligent, cloud-based wallet and credit card recommendation engine, was named winner of the Launchpoint funding competition at the Frequent Traveler University event in Washington, D.C. on Sunday April 28^th, 2013.

The format of Launchpoint's competition pitted Wallaby against nine others startup companies. Each of the contestants presented their solution to the audience of over 600 frequent travelers. The competition is the centerpiece of the Frequent Traveler University conference, which was founded by travel industry luminary Randy Petersen. Wallaby received a package of prizes from sponsors including Hilton Honors™, National® Car Rental, Hyatt Hotels, and Delta Air Lines.

Founded by Milepoint, Launchpoint is the first and only funding competition for startup companies that are focused on providing tools, services and apps designed for road warriors/frequent flyers. Wallaby's victory in the annual competition is further validation of the value and popularity of the company's credit card optimization solutions.

"Wallaby's victory is particularly significant as it is a solution that goes beyond just tracking and managing travel points," said Launchpoint founder Randy Petersen. "Our audience responded to the value that Wallaby provides across all kinds of purchases, in addition to travel."

"Being selected from such an elite group of travel startups is a tremendous validation of our approach to optimizing credit card rewards for consumers," said Matthew Goldman, CEO and Founder, Wallaby Financial. "Launchpoint's audience of frequent flyers helps to set trends and standards for rewards and points programs. Their enthusiastic response to our solution lets us know that we can provide real value to a very discerning set of consumers."

About Wallaby Financial

Wallaby Financial is building the first service to combine a cloud-based wallet with an intelligent credit card. Working alongside a consumer's existing credit cards, Wallaby's unique solutions ensure that a consumer maximizes the rewards available from each purchase. This is achieved automatically using Wallaby's proprietary real-time algorithms. In addition to gaining the most travel or cash back rewards from their cards, consumers can also set credit card preferences, and designate the percentage of spending that should go to individual cards. Wallaby also makes it easier for consumers to take advantage of marketing offers from merchants & banks to optimize their spending even further. The Wallaby Card can be used wherever major credit cards are accepted. For more information, please visit http://www.walla.by

SOURCE Wallaby Financial