BOSTON, Dec. 8, 2017 /PRNewswire/ -- Salsify, the leading Product Experience Management (PXM) platform, expanded the functionality of its Product Content Grader, which provides thousands of brands a way to benchmark the quality of their product content online. Brands can now get a free Walmart.com product page analysis on top of the existing Amazon.com analysis option. The result is an unprecedented free and near-instant view of performance across the United States' two largest e-retailers.
The new Walmart Product Content Grader applies machine learning to Salsify's database of industry benchmarks, retail sales metrics, and product content for millions of products across Walmart.com, delivering an overall content score for specific product pages. Marketing managers and ecommerce leaders can now search a brand name to receive specific scores and customized recommendations for up to ten product pages across six categories that drive product discovery and purchasing decisions. These include product descriptions, product names, feature bullets, images, and reviews. This analysis can be used to drive channel-specific improvements on Walmart.com.
This latest expansion to the Product Content Grader was made possible by Salsify's close work with its partners at Walmart to test and implement their new supplier API within Salsify's PXM platform. The API has saved Salsify customers valuable time and effort when it comes to first-party item setup, content refresh, and full catalogue submissions using the Salsify platform. Walmart's direct connection has also made it possible for premiere Content Service Partners (CSPs) like Salsify to provide valuable data insights back to brand manufacturers.
"More than ever, brands need to understand the impact their product page has on their entire marketing funnel," said Jason Purcell, co-founder and CEO at Salsify. "The latest version of Salsify's Content Grader is designed to turn more marketers into smarter ecommerce practitioners. Aggregated learnings from millions of products provide brands with actionable intelligence so they can deliver optimal, more tailored experiences for consumers across Amazon.com or Walmart.com."
To access the new Product Content Grader, visit grader.salsify.com/walmart
For questions about speeding your Walmart assortment to market, or about the new supplier API, email firstname.lastname@example.org.
Salsify is the world's leading Product Experience Management (PXM) platform, empowering brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online. Salsify's platform combines the power of PIM and DAM capabilities, the industry's broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $54.6 million in funding, led by Underscore.VC, Venrock, Matrix Partners and North Bridge.
For more information, please visit: http://www.salsify.com.