Walmart Unveils Strongest Savings of the Season with "Back to Class Cyber Monday" Exclusively on Walmart.com for the First Time

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SAN BRUNO, Calif., Aug. 9, 2013 /PRNewswire/ -- Walmart.com announced its first-ever "Back to Class Cyber Monday" event, giving parents and students the opportunity to save up to 60 percent on nearly 300 of the most popular back-to-school items.

Each saving will be available on Walmart.com this Monday, August 12, while supplies last. Customers can gain early access to the event this Sunday, August 11, by visiting Walmart's Facebook page. Top-selling tablets and laptops, uniforms and apparel, school supplies, home items and more will be offered with the biggest savings of the season, just as students prepare to head back to class.

According to a National Retail Federation survey, families plan to spend less on back-to-school shopping this year. "Back to Class Cyber Monday" on Walmart.com will make it easier to find all of the essentials needed for a successful start to the new school year without breaking the budget. Some of the most popular items include:

• Kids George School uniform polo - $4 (33% savings)
• All kids graphic tees (including One Direction and Monsters University) - $4 (55% savings)
• Jordache girls jeans & jeggings - $8 (nearly 40% savings)
• 10" backpacks (Iron Man, Disney Princess, Avengers) - $3 (70% saving)
• Crayola Classic Color Pack Crayons, 24 count - $.50 (60% savings)
• Elmer's Washable School Glue, 4fl oz - $.50 (30% savings)
• Igloo 3.2 cu. ft. 2-door refrigerator and freezer - $99 (nearly 40% savings)
• Cielo 24" Class LED-LCD HDTV (2.6" Ultra-Slim) black - $99 (nearly 40% savings)
• XELIO 7" Android Tablet with 4GB memory – $44 (nearly 10% savings)
• Apple iPod Touch 4th Generation 32GB & bonus accessory kit- $179 (nearly 15% savings)

"We're offering our biggest back-to-school savings ever during a time when parents and students need it most," said Joel Anderson, president & CEO of Walmart.com U.S. "As parents, we recognize the importance of our children's education, and Walmart.com's 'Back to Class Cyber Monday' helps families prepare for academic success without sacrificing savings."

Customers can visit Walmart.com this Monday to take advantage of "Back to Class Cyber Monday" deals while supplies last. Customers can gain early access to the event this Sunday by visiting Walmart's Facebook page and clicking on a special link to the event. To become a fan of Walmart on Facebook, go to www.facebook.com/Walmart and click the "Like" button. Students can save even more with free shipping to home on orders over $45, or pick up their order for free at a Walmart store near campus with our Site-to-Store program.

The event – held during one of Walmart.com's busiest back to school shopping days of the year – is part of a suite of savings and tools Walmart is launching to make the shopping experience simple and affordable:

All Books and Textbooks on Rollback Online: Walmart.com is offering savings of at least 40 percent on all books, including textbooks, just in time for the fall semester, saving students an average of $34 per textbook.

Electronics Trade-In Program: Walmart's new online trade-in program "Gadgets to Gift Cards" is one of the only trade-in programs offering instant money for used electronics. Customers can visit www.walmart.com/gadgetstogiftcards for an offer on their used gadgets – like $225 for an iPhone 4S 64GB, $175 for a Samsung Galaxy SIII 16GB, or $250 for an iPad 3 in working condition. If they accept, customers will receive an instant e-card redeemable at any of Walmart's 4,000 stores in the U.S. or online at Walmart.com.

New Online Budget-Planning Tool: The latest @WalmartLabs tool Amazing on a Budget helps college students and parents search for everything they need for college while sticking to their budget. Customers who go to amazing.walmart.com can access checklists prepared with every college essential and set their budget. Then, they can browse the product suggestions to find the products that fit their budget and style.

Additional Savings in Walmart Stores: Walmart customers will always get the lowest price on new electronics with the retailer's ad match policy, which meets the price of any competitor on an identical product at the register.

Walmart has lowered prices on its increased assortment of top electronics brands like Apple, Samsung, Toshiba, HP and Google in-store and online.  In-store, students can also receive a bonus $50 Walmart gift card on the purchase of select Microsoft Touch products until Aug. 31. Also available are laptops pre-loaded with Microsoft Office software, which saves students an additional $139.

About Walmart 
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our more than 10,800 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmartnewsroom. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

SOURCE Walmart