Warc 100 Ranks The World's Best Marketing Campaigns And Companies

LONDON, Feb. 25, 2015 /PRNewswire/ -- Warc today announces the 2015 results of the Warc 100, an annual ranking of the world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. Across the rankings for 2015, the US was the top-ranked nation, ahead of the UK and Australia. For the second consecutive year, Coca-Cola has been named the top brand followed by McDonald's and Mercedes-Benz.

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The Warc 100 is a benchmark for commercial creativity, allowing organizations to compare their performance with their peers. To compile this year's Warc 100 rankings, Warc tracked more than 2,200 winning marketing campaigns from 87 different competitions. It assigned points based on the awards won (for example, Gold, Silver or Bronze), then weighted those points based on the competition's rigor and prestige in the global industry. Warc has developed a proprietary methodology to weight competitions, based on its own adspend data and a global poll of senior planners and strategists.

Coca-Cola rose to the top of the brand rankings based on the success of its campaigns, 'Share a Coke', 'Effortless Meals by Coke and Walmart' and 'Ice Bottle'.

Louise Ainsworth, CEO of Warc, said: "These rankings reflect an incredible body of work from across the globe - congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can learn."

In total, 23 of 2015's top 100 campaigns originated from the US, more than any other market. The top-ranked US campaign in the Warc 100 was 'Beautiful Hair, Whatever the Weather', a campaign for Pantene from Leo Burnett/Arc and Starcom MediaVest Group.

The top advertiser globally was Unilever, followed by Procter & Gamble.

More details of all the rankings released today can be found below.

Warc 100: 2015 results

The top 5 countries in the Warc 100 are:

The top 5 brands in the Warc 100 are:

The top 5 advertisers in the Warc 100 are:

Full results can be found on the Warc 100 website

About the Warc 100:
The Warc 100 is a ranking of the world's best marketing campaigns and companies, based on their performance in effectiveness and strategy competitions. Details of the methodology are available on Warc.com. Warc will release further data and analysis from the Warc 100 in the coming months.

About Warc:
Warc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by introducing them to proven approaches for maximizing the effectiveness of advertising and media investments.

Warc's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society.

In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.

Founded in 1985, Warc is privately owned and has offices in the UK, US and Singapore.

SOURCE Warc

Related Links

http://www.warc.com