PARIS, Aug. 9, 2012 /PRNewswire/ -- Following the revamp of its website www.warwickhotels.com in November 2011, Warwick International Hotels has been awarded Best in Class by the Interactive Media Council (IMC). The IMC, a nonprofit organization of web designers, developers, programmers, advertisers and other web-related professionals, created this top award to elevate the standards of excellence on the Internet, especially in regards to website design and development. The Best in Class award represents the highest standards of professionalism, standards compliance, and planning and execution of web-driven communications.
"We placed an emphasis on improving usability, aesthetics and content, and visibility on search engines, all of which will increase the level of the hotel's respective relevancy in search results," said Warren Chiu, Director of Project Development for Warwick International Hotels. "This, in time, will translate into an increase in visibility of our hotels and resorts in the world of search engines and higher online revenue."
Designed by Milestone Internet Marketing, Inc, a leading provider of Internet marketing and social media solutions for the lodging industry, Warwick's site was developed to enhance the users' experience when browsing or making a hotel reservation, as well as to enhance the search engine visibility, explained Anil Aggarwal, CEO of Milestone Internet Marketing.
"Warwick's site provides visuals that make it stand out from other luxury hotel websites, without impeding, but rather enhancing, its functionality. Milestone and Warwick eCommerce teams collaborated closely on strategies, content, and design, resulting in a phenomenal website that is amongst the world's best hotel group websites," he said. Currently, Milestone works with over 1,300 hotels, drives over $550 million in annual revenue for its clients and is a preferred vendor for several major lodging industry brands.
Chiu commended Milestone for its work and added: "In addition to Milestone, the support and cooperation from each of our independent hotels during the development phases – property analysis, keyword research analysis, content review and photo submissions – have made all of this possible."
SOURCE Warwick International Hotels