Wasa's new Crisp Creations crispbreads are crackers with a modern take—lightly flavored, extra-large, and satisfyingly crunchy. Available in Sesame & Sea Salt and Cinnamon, each variety starts with simple, wholesome ingredients that are perfect for layering with sweet or savory toppings. Whether it's creamy avocado with chili flakes on Sesame & Sea Salt, or a nostalgic marshmallow spread on Cinnamon, Crisp Creations are made to spark snack creativity.
To spread the word about Wasa's new Crisp Creations crackers and upcoming Wasa Camp Crunch experience, the brand is partnering with adventure creator and TV personality, Dylan Efron, to demonstrate how easy it is to fit Crisp Creations crackers into a busy life. Known for his love of adventure, fitness, and exploring the outdoors, Efron brings the perfect wholesome energy to the brand. He'll be sharing his favorite ways to enjoy Crisp Creations crispbreads, offering quick and tasty options that fit seamlessly into his fast-paced, active lifestyle.
"As someone who's always on the move— I need snacks on hand that are quick, flavorful, and won't slow me down," said Efron. "Wasa's Crisp Creations crackers are a perfect fit for that. My go-to is Sesame & Sea Salt flavor with avocado, lemon and chili flakes (or everything bagel seasoning)- it's quick and easy to make, has that satisfying crunch, paired with healthy fats to stay full for whatever activity comes next."
Set against a luxurious urban retreat on Governors Island, Wasa Camp Crunch kicks off a summer of snacking by transforming the great outdoors into a playground of flavor and adventure. This snacking experience captures the nostalgia of summer camp while bringing to life the extra-large, round shape, and satisfying crunch of Wasa's new Crisp Creations crackers. Through a mix of outdoorsy activities and delicious meals and snacks, the experience will activate all the senses, giving snack lovers quite literally the "crunch retreat" they deserve.
"We know that with 76% of consumers saying that they've replaced meals with snacking*, the round shape of Crisp Creations crackers and baked-in flavor let people get creative when preparing delicious, health-conscious snacks," said Lori Schwartz, Brand Manager at Wasa USA. "We also know Wasa fans lead active lives and want to kick off summer with some wholesome fun! Enter Wasa Camp Crunch: the retreat that shows how easy it is to snack creatively and refuel both bodies and minds."
Wasa's New Crisp Creations
Wasa has been baking crispbreads – traditionally large, rectangular crackers made with just a few simple ingredients – for more than 100 years. The new, round Crisp Creations crackers maintain Wasa's signature crunch, simple ingredients and large cracker format but feature two flavors for sweet or salty cravings: Cinnamon and Sesame & Sea Salt. Because of their versatility, Crisp Creations crackers are perfect for everything from a quick between-meetings snack to the perfect starting point for the ultimate girl dinner! At only 60 calories per slice, they're a large, sturdy alternative to bread.
Wasa Crisp Creations crackers are currently available at select retailers like Shop Rite, Food Lion, Hyvee, Stop & Shop as well as online at Amazon, and will be rolling out later this year at Kroger and Amazon Fresh.
ASMR Soundtrack
For snacking fans who don't win a stay at Wasa Camp Crunch, there's still a way to join the summer fun. Wasa is bringing to life the satisfying crackles and crunches of enjoying Crisp Creations crackers with its first-ever ASMR soundtrack that features voiceover from Efron. While he won't be joining the winners at Wasa Camp Crunch in person, he will be making a large crunch with his ASMR debut. Reminiscent of summer bonfires and cracking of leaves - think, the Great Outdoors… but make it crispbread. Find it available on Wasa's YouTube channel.
Wasa Camp Crunch
From April 23 to April 30, 2025, snacking fans can enter The Wasa Camp Crunch Sweepstakes at www.wasacampcrunch.com for a chance to win a one-night stay in a private suite at Wasa Camp Crunch, featuring:
- Exclusive trip for up to ten winners and their guests (including round-trip flights, and ground transportation awarded as a $300 ride share gift card).
- Premium meals and "make your own mini-meal" stations incorporating the nature-inspired flavors of Crisp Creations crackers
- Nostalgic summer activities with a crunchy twist, like an outdoor yoga class, campfire music and vibes, and Crisp Creations Competition games, like Battle of the Bites: Sweet versus Savory (tug of war), Build-a-Bite Relay (relay race) and Snack Sleuths (scavenger hunt)
About Wasa®
For over 100 years, Wasa has been the biggest crispbread baker in the world, with products in countries ranging from Sweden to the United States and beyond. In 1999, Wasa became part of the Barilla Group together with other bakery brands such as Mulino Bianco, Harry's, and Pavesi. Wasa Crispbreads start with just a few simple selected ingredients for a rustic, authentic flavor and a signature crunch. Larger than a cracker, crispbreads stand up to favorite toppings and make the perfect, crunchy canvas for a snack or a mini meal. Wasa's business reduces its greenhouse gas emissions from field to the shelf, and that's why they're a wholesome, versatile choice for both people and the planet! Learn more at wasa-usa.com.
No purchase necessary to enter sweepstakes. Open to legal residents of 48 contiguous U.S./DC, 18+. Begins 9:00am ET on April 23, 2025; ends 11:59pm ET on April 30, 2025. For Official Rules, visit www.wasacampcrunch.com.
MEDIA CONTACT:
Amaris Adams
[email protected]
Brooke Kovanda
[email protected]
SOURCE Wasa
Share this article