Washington Examiner Ad Campaign Introduces New Website and Print Weekly: "Intellectual Capital for the Nation's Capital"

WASHINGTON, Sept. 18, 2013 /PRNewswire/ -- Washington Examiner has kicked off an advertising campaign with the tagline "Intellectual Capital for the Nation's Capital" - consisting of bus, subway and ballpark signage, radio spots, and ads appearing nationally on television and digital networks - to run throughout the fall. The campaign highlights incisive political reporting from the likes of David Drucker and Susan Ferrechio, as well as distinguished commentary writers - Michael Barone, Byron York, Paul Bedard and Timothy Carney - who bring to Washington Examiner readers the perspective that helps them form their own opinions.

After seven years publishing as a daily newspaper, the Washington Examiner has officially re-launched as a website and weekly glossy print magazine, providing an essential source for national political news and commentary. The magazine has a print run of 45,000 that is - unique among political magazines - distributed to every office on Capitol Hill, to every governor's mansion, and to every state legislature across the country.

"Change is the story in today's news business," says Lou Ann Sabatier, CEO of MediaDC, which publishes the Washington Examiner. "We looked at our strengths and pivoted to a new forward-thinking business model, retaining the strong columnists and reporters that our growing online audience told us they avidly followed."

The Washington Examiner, or WEX as it is often called, has expanded its talented team of journalists who understand how the nation's capital works and know the substance and the politics of issues - and write about them with flair, fairness and insight into how things are apt to turn out.  "We've hired more than a dozen national journalists and we're adding strength to our investigative team," says Editor Stephen G. Smith. "A lot of Washington stories are hidden: sometimes in plain sight, but often in places where old-fashioned journalism - digging, asking tough questions, pouring over reams of documents - is the only way at getting at the truth."

"Our commentary content is centered right," explains Executive Editor Mark Tapscott, "but we belong to no party and we're committed to journalism that explains and informs."

"Washington Examiner," Sabatier notes, "believes that, while the methods and means of journalism may evolve, great journalism is always important to a great democracy. We feel strongly that there is a need for our brand of journalism. We bring thought leadership to the national debate."

About The Washington Examiner
The Washington Examiner (WEX) is an online news source and weekly magazine, focusing on national issues and political thought leadership. WEX brings the news to readers who want to know what's happening in Washington and around the world, and why. The Washington Examiner is published by MediaDC.

CONTACTS:
Jenny Tartikoff, Rubenstein Communications, 212.843.8496 [email protected]
Grace Paine Terzian, MediaDC, 202.459.4922 [email protected]

SOURCE Washington Examiner