Washington Post Best Selling Book by Meditation Expert Offers Chance at a Sedona Getaway

SEDONA, Ariz., Feb. 3, 2012 /PRNewswire/ -- A giveaway featuring a trip to Sedona, Arizona and other prizes that allow winners to experience this popular destination will be offered by Sedona-based publisher BEST Life Media from February 5th to 11th as part of its marketing campaign for its Washington Post bestselling book, The Call of Sedona:  Journey of the Heart by Ilchi Lee.

(Photo:  http://photos.prnewswire.com/prnh/20120203/LA47612)

Prizes for this Getaway to Sedona Giveaway include three 3-day Sedona Getaways including airfare and a stay at the serene Sedona Rouge Hotel & Spa, five Experience Sedona gift certificate packages contributed by local merchants including integrative massage by Crystal in Sedona and dining at Troias Restaurant, and personalized Asian calligraphy drawn by the author.

All entrants can redeem bonuses and discounts from this partner marketing campaign's over 100 partners. Author Ilchi Lee has offered a free one-hour teleseminar, and an iOS and Android-based app featuring meditations from the book will be introduced for the first time at a discounted $0.99. Participants can enter by going to www.callofsedona.com.

In The Call of Sedona, Ilchi Lee shares the remarkable awakenings and heart-expanding inspirations he experienced in Sedona—a unique place of amazing red rocks, striking sunsets, and an ability to lift one's spirit that draws millions of visitors each year. In the context of his personal story, Lee offers a range of advice on how anyone can experience the true spirit of Sedona through meditation and enlightened living to achieve happiness, purpose, and fulfillment—even without stepping onto Sedona's soil.

BEST Life Media has tested the book's marketability with two pre-launch campaigns focused on online sales. The first one, which took place in November 2011, generated a peak Amazon.com ranking of #8 in books overall. The second in December 2011 gathered over 60 partner authors who recommended The Call of Sedona to their e-newsletter subscribers, Facebook friends, and Twitter followers, culminating in exposure to nearly 1 million people online.

The Getaway to Sedona Giveaway is designed to assist the book's successful National Launch with a wider distribution of the book in major bookstore chains and independent bookstores.

For more information about the book and its giveaways, please visit www.callofsedona.com.

SOURCE BEST Life Media