Wasserman Media Group Announces Newest Addition to Executive Management Team: Major League Baseball Senior VP John Brody to Lead Wasserman's Global Sales Team

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Aug 02, 2010, 11:00 ET

LOS ANGELES and NEW YORK, Aug. 2 /PRNewswire/ -- Wasserman Media Group (Wasserman) announced today that fifteen-year sports marketing industry veteran John Brody will join the company as a Principal and will become a member of the Executive Management Team. Brody, who has been at Major League Baseball for eleven years, the past six as MLB's Senior Vice President of Corporate Sales and Marketing, will lead Wasserman's Global Sales Division and develop new business ventures. Brody, who also spent two years as Executive Vice President and Chief Marketing Officer of the Boston Celtics, will start his new position in late August.

"John brings extensive industry experience to our company, and he has proven time and again that he has the ability to create new and innovative sports marketing business opportunities, even in challenging economic times," said Casey Wasserman, CEO of Wasserman Media Group. "We welcome John's high energy and his passion and believe he is the right person to take our business to further success."

During Brody's tenure at Major League Baseball, powerful global brands including MasterCard, Pepsi, Bank of America, Anheuser-Busch, General Motors, Taco Bell and State Farm turned to MLB as an essential vehicle to engage their customers. He spearheaded numerous successful sponsorship programs generating hundreds of millions in partner support of Baseball. Prior to his time at Major League Baseball and the Boston Celtics, Brody worked as an advertising executive for Young & Rubicam New York. He is a three time winner of the prestigious Sports Business Journal 40 Under 40 Award and a member of their Hall of Fame.

"Wasserman Media Group is already an established world-class leader in the sports business, but what is most exciting about this opportunity is the commitment Wasserman has made to grow and expand its reach and influence," said Brody. "Under Casey's leadership, all of the pieces are in place – a talented and experienced executive team, an impressive group of clients, and a truly creative and entrepreneurial spirit that lives throughout the organization. There is no question that Wasserman has a proven business model and I am looking forward to getting started and adding to Wasserman's success."

About Wasserman Media Group

Wasserman Media Group is a global sports and entertainment company with leadership positions in athlete representation, global property sales, action sports, as well as corporate and property consulting. For more information go to www.wmgllc.com.