Watchmaker RAYMOND WEIL Launches a Music Challenge on Instagram

GENEVA, October 9, 2014 /PRNewswire/ --

In the context of its launch of three timepieces dedicated to music, Swiss luxury watchmaker RAYMOND WEIL has announced the launch of its new music and photography contest on Instagram: the #RWInstaMusic Challenge. By posting music-inspired pictures or videos, participants may win one of the three Music Special Edition watches designed in collaboration with international artists.  

     (Photo: http://photos.prnewswire.com/prnh/20141009/709845-a )

     (Photo: http://photos.prnewswire.com/prnh/20141009/709845-b )

This year, as part of the exclusive release of three new Music Special Edition watches, RAYMOND WEIL will bring music to life through photography by launching its new #RWinstamusic challenge on Instagram. Until October 31^st 2014, the Brand invites all Instagram users to share their music-inspired pictures or videos, hashtagged #RWInstaMusic, for them to try and win the Music Special Edition watch of their choice.

The #RWInstaMusic challenge is RAYMOND WEIL's first contest on Instagram. The mobile platform has been growing dramatically with over 100 million users sharing 40 million photos daily. It is the social platform that receives the most engagement and since it is so accessible and easy to use, it allows anyone to become a photographer and transform a simple instant into a vibrant and stylish caption. With music at the core of its brand DNA, RAYMOND WEIL's been engaged in the music industry for countless years and gives music-inspired names to its watch collections - it seemed only natural for the digital-savvy brand to link music with Instagram.

As a tribute to music, the three new Special Edition watches were designed in collaboration with international artists 2Cellos, Labrinth and Milos Karadaglic. All three timepieces carry RAYMOND WEIL's craftsmanship and meticulousness while also putting forward the artists' sensitivity and distinctive style that not only make them easily recognizable but also reveal the story behind each of them. These Music Special Edition watches were designed to raise awareness and funds for the artists' preferred charities supporting music and children's education.

The #RWInstaMusic Challenge is open to everyone on Instagram (@raymondweil or  http://instagram.com/raymondweil). The contest mechanics and prize details can be accessed on the company's website (http://www.raymond-weil.com/rwinstamusic/). RAYMOND WEIL will also be promoting the best submissions on its social platforms like Facebook, Twitter and Pinterest to name just a few (http://facebook.com/raymondweil - http://twitter.com/raymondweil - http://pinterest.com/raymondweil)

Notes to Editors:

Founded in Geneva in 1976, RAYMOND WEIL is one of the last remaining Swiss independent family-owned and family-operated watchmaking companies. Based in Geneva, home of Switzerland's most prestigious watchmakers and of the industry's topmost expertise in component and material supply, the Brand enjoys a unique position in the exclusive world of luxury with a collection of refined timepieces that embody an elegant and contemporary blend of elements inspiring emotions with both customers and partners.

Music has always been at the center of the RAYMOND WEIL universe. This is borne out by the names of the Brand's collections - taken from famous operas such as Nabucco and Parsifal, or with musical connotations, such as maestro or jasmine - and the various musical partnerships RAYMOND WEIL has signed with iconic musical venues, exclusive musical awards ceremonies, live music platforms and music-related charities. Emotions, precision, performance: these are the values common to music and watchmaking that RAYMOND WEIL wishes to share with its clients.

For further information:

RAYMOND WEIL Genève official website: http://www.raymond-weil.com

SOURCE RAYMOND WEIL