LOS ANGELES, March 24, 2017 /PRNewswire/ -- Water Street Mission, a Lancaster, Pennsylvania-based nonprofit serving the homeless, will focus on increasing local fundraising outcomes in 2017 with new direct response marketing partner Brewer Direct. The award-winning LA firm bested a large field of marketers for the opportunity to manage the faith-based charity's individual donor program.
As new agency of record, effective July 1, Brewer will implement a signature 360-degree fundraising program that features strong strategic and development consulting components, as well as digital and traditional direct marketing. Plans call for an online outreach campaign to kick off the campaign, followed later this summer by new donor cultivation and acquisition mail packages.
Brewer Direct leveraged its strengths in national research, creative customization and category experience to be selected over 10 other companies under consideration. Final-round presentations in January capped a lengthy RFP and review process that looked at strategy, capabilities, culture and overall, long term agency-client fit.
Paul Pearce, Vice President of Advancement for Water Street Mission said, "Our leadership team really appreciated the Brewer Direct approach. They demonstrated a deep level of understanding about our long term needs and approach with donors, informed by quality research and strategic thinking. Their insights and expertise will help us increase engagement and conversion across multiple donor segments – by delivering the appropriate message to the right people at the best time."
With the win, Brewer Direct now represents some 30 Rescue Missions across the United States. Last year the agency raised in excess of $50 million collectively for their clients.
Agency President and CEO Randy Brewer said, "We are grateful for the opportunity to grow Water Street Mission's life-changing programs for the homeless. We believe there is untapped fundraising potential in the Lancaster market and look forward to working with leadership to seeing that promise fulfilled."
About Brewer Direct
Based in Los Angeles, Brewer Direct is a results-driven, full-service direct marketing and fundraising consultancy serving nonprofit organizations across the United States. Clients include local Rescue Missions as well as other faith-based organizations serving those in need. The firm was founded in 2004 by direct response marketing veteran Randy Brewer, whose 30-plus-year career includes leadership roles with some of America's largest and most respected nonprofit organizations, agencies and advertisers. He heads a team of more than 35 staff members and consultants who collectively bring more than 100 years of fundraising and development experience to the agency's national client roster.
CONTACT: Michael Shepherd
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/water-street-mission-account-flows-into-brewer-direct-300428917.html
SOURCE Brewer Direct