Waterless Beauty Pioneer Olive Tree People Opens First US Flagship Store in Los Angeles

LOS ANGELES, March 14, 2025 /PRNewswire/ -- Olive Tree People is not only the fastest-growing waterless beauty company in the world, but with $104 million in sales in its second year, it is also growing 200% faster than leading celebrity beauty brands such as Rhode by Hayley Bieber or JLo Beauty by Jennifer Lopez, and six times faster than the clean beauty brand Beautycounter.

Waterless beauty and Olive Tree People are now more than just a trend in the US; they have grown into a true movement that will transform the entire beauty industry in the coming years. Waterless beauty is also the fastest-growing segment within the entire beauty industry and is expected to grow to $17.21 trillion by 2028 (source: Grand View Research).

With its first flagship store in the U.S., Olive Tree People is setting new standards by creating a world of experience that is unique worldwide. It brings the history of the Olive Tree People's brands - Oliveda, LA Dope, Olive Rose, Olive Mush, Is That Matty and Olive:Reconnected - to life, as well as the life-changing power of olive trees, around the legendary Olive Tree House of Oliveda founder Thomas Lommel.

Olive Tree People founder Thomas Lommel:
"We are not only Waterless Beauty, but also the first company to work with the frequencies of our wild mountain olive trees in Spain and make them accessible to everyone worldwide. "For the first time in history, our flagship store at 1335 Abbot Kinney in Venice, Los Angeles, will offer visitors a unique opportunity to step inside a 3,000-year-old mountain olive tree and experience what it feels like to be one with nature again, while simultaneously reconnecting with its unique nature and thus connecting with the infinite life force of Mother Nature."

Another important part of the flagship store, according to Lommel, will be to make the holistic cycle that has been practiced for 21 years tangible.

"This is in order to understand that Olive Tree People – through its more than 50,000 waterless beauty consultants in the U.S. – wants to educate 168.6 million women on the difference between conventional and waterless beauty," says Thomas. "The holistic cycle explains that we replace the 70% water found in conventional products with the power of our mountain olive tree cell elixir and the polyphenol hydroxytyrosol it contains. We replace the mostly refined oils with our bioactive Arbequina oil. Additionally, for over 21 years, we have been the largest nature conservationists in the region, protecting more than 31,000 ancient mountain olive trees - reviving them and receiving from them what we need to make waterless beauty a reality. Since 2013, we have been bringing the water that we do not process in our mountain olive trees to the people in Africa by building our own water wells on-site."

About Oliveda International, Inc.
Oliveda International, Inc. along with its subsidiary, Olive Tree People Inc., and the European companies Olive Tree People Europe AG, Oliveda Deutschland GmbH, and Olive Tree Farmers SL, was founded by the German real estate investor Thomas Lommel who has more than 20 years of experience in management and organic certification, specializing in the cultivation of mountain olive trees, the extraction of internationally award-winning extra virgin olive oils, and the extraction of hydroxytyrosol. They also focus on the development and distribution of holistic, waterless cosmetics products derived from the olive tree. Lommel is the inventor of the Olive Tree Therapy: 10 years in 14 days and the creator of olive matcha, made from finely ground olive leaves. He has developed a unique coffee alternative based on olive leaves and hydroxytyrosol. In addition, Lommel is actively engaged in the rapidly growing mindfulness industry. He has pioneered the Olive Tree Sound Bath Meditation, utilizing the frequencies of his olive trees, which he makes available worldwide.

In addition to the registered beauty brands Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, Olive Mush and Olive Rose, among others, Lommel is the region's largest conservationist, protecting over 30,000 one-hundred-year-old mountain olive trees. Through the Thomas Lommel Foundation, he repurposes the water not used in his waterless beauty products to provide clean water to communities in Africa by building on-site water wells.

In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. The brand's treatment concepts are globally unique, and their effectiveness has been validated by conventional medicine. Read our book, The Olive Tree Therapy: 10 Years in 14 Days. Waterless beauty has been called "The Next Big Thing" in U.S. publications such as Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry-leading outlets, as well as by Mintel, a world-renowned futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans, supporting its success. Further information on Oliveda International, Inc., its subsidiaries, associate companies, and brands, visit www.olivetreepeople.com

SOURCE Olive Tree People