Waterless Beauty Takes Center Stage in OLIVE TREE PEOPLE's 2025 Campaign

LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- OLIVE TREE PEOPLE, the trailblazing global leader in waterless beauty, is thrilled to unveil the details behind an insightful campaign designed to educate US consumers on waterless beauty and its vital role in redefining modern skincare.

The campaign's imagery was meticulously crafted around a central message:

Would you eat that? If not, why nourish your skin — the body's largest organ — the same way every day? Most skincare products contains up to 70% water, preservatives, and up to 25% petroleum or refined oils. Olive Tree People instead offers an alternative, replacing water with hydroxytyrosol – and petroleum-based ingredients with cold-pressed Arbequina oil. This allows us to confidently offer a 365-day satisfaction guarantee. Since 2013, the water we save in our formulations has been redirected toward building water wells in Africa.

The collaboration brought together a team of 15, including award-winning designers and artists. Olive Tree People's VP of Marketing + Communications and Director Katharina Baron, Photographer Nick Hudson, Director of Photography Max Schmige, and Director of Artistry Luis Casco teamed up with others to craft a series of images that are as impactful as the message they convey.

Oscar-winning special effects makeup designer William Corso, whose work has been featured in over 70 films, stood by Olive Tree People Founder, Thomas Lommel, on set. This close collaboration ensured that every detail of the shoot, from the lighting to the wardrobe, was designed to honor the resilience and wisdom of nature—a reminder that beauty can be both bold and planet-friendly.

Models Karolina Wallace and Maryna Linchuk, both celebrated for their elegance and magnetic presence, perfectly embodied the campaign's ethos of resilience, purity, and timeless beauty. Linchuk has graced the covers of multiple International Vogue editions. Vogue Paris recognized her as one of the top 30 models of the 2000s.

Magda Lommel, co-founder of Olive Rose – the skin tint serum crafted under the umbrella company – was also on set. In a Behind the Scenes video, Ms. Lommel touched on the hydrating power packed into Olive Rose products. All aspects of the campaign underscored the belief that beauty and what is good for the planet can coexist – and at the heart of it all stands the olive tree.

Since its founding in 2003, Olive Tree People has remained at the forefront of innovation in the beauty industry. What began as an inspiring discovery in an olive treehouse has evolved into a global movement. Olive Tree People continues to champion conservation efforts, build wells in Africa, and offer unique olive tree sound baths that connect individuals with nature's wisdom.

About OLIVE TREE PEOPLE
Founded in 2003 by Thomas Lommel, OLIVEDA International, Inc. is a pioneering global leader in waterless beauty. In 2023, the company launched sales through a distinct direct-to-consumer channel in the US. Its innovative skincare formulations replace 70% of water with hydroxytyrosol, a bioactive elixir from wild mountain olive trees, enhancing efficacy and sustainability.

Lommel's journey began in an self-built olive treehouse for meditation, where he uncovered the healing power of olive leaf elixir. This inspired Olive Tree Therapy, a blend of Mediterranean and Ayurvedic principles. With an efficacy 3,000 times greater than olive oil, this elixir reflects the resilience of olive trees, which can live up to 4,000 years.

Through its subsidiary, OLIVE TREE PEOPLE Inc., the company has brands OLIVEDA, OLIVE ROSE, LA DOPE, and OLIVE MUSH, which promote sustainability across the US. OLIVE TREE PEOPLE builds water wells in Africa and provides olive tree sound baths that harness unique tree frequencies. As the largest investor in eco-certified mountain olive trees and a leading conservationist in Arroyomolinos de León, Spain, OLIVEDA International supports global sustainability.

For more information, visit us.olivetreepeople.com.

SOURCE Olive Tree People