Wave Kids Launches Nationwide at Sprouts Farmers Market, Bringing a New Generation of Kids' Beverages to Retail

Modern kids' beverage brand expands beyond direct-to-consumer with three new flavors—Tropical Vacay™, Berry Beach Party™ and Melon Berry Bliss™—available at Sprouts now

SCOTTSDALE, Ariz., Sept. 29, 2026 /PRNewswire/ -- Wave Kids™, the modern lifestyle beverage brand made just for kids, is making its next big splash in retail. Beginning September 28, 2026, Wave Kids' new flavored and fizzy beverages will be available nationwide at Sprouts Farmers Market, bringing the brand's kid-first approach to the shelves of one of the country's leading natural and specialty grocery retailers.

The Sprouts launch will feature three of Wave Kids' newest beverages, giving families even more ways to wave with it's plain, flat, and fizzy varieties.

• Tropical Vacay™ — a flat, non-sparkling flavored water with tropical notes of orange, pineapple and cherry, made with organic coconut water powder, ocean minerals, organic agave and organic natural flavors.
• Berry Beach Party™ — a flat, non-sparkling berry-flavored water featuring strawberry, raspberry and blueberry, with organic coconut water powder, ocean minerals, organic agave and organic natural flavors.
• Melon Berry Bliss™ — a fizzy flavored water combining watermelon and strawberry with organic agave, organic natural flavors and organic acacia fiber.

KIDS' DRINKS ARE GROWING UP.

For decades, the kids' beverage aisle has largely forced families into the same choice: drinks marketed as fun but loaded with sugar and artificial ingredients, or better-for-you options that kids often find less exciting. Wave Kids was created to offer a third option… one that's seriously delicious, thoughtfully made, and actually fun.

With kid-sized cans, artwork created by real kids, playful flavor names, interactive color-changing packaging and a growing portfolio spanning plain water, flat flavored water and fizzy flavored water, Wave Kids is building a modern beverage platform designed around how kids live today.

"Kids grow up. Their drinks should too," said Shelly Garg, Founder of Wave Kids. "We created Wave Kids because we believe kids deserve a beverage brand that truly feels like it is made for them. We wanted to create something different: a brand that captures kids' real personalities, gives kids a voice, and makes better choices genuinely exciting. Launching at Sprouts is a huge milestone for us because it puts Wave directly into the hands of families who are looking for something new, fun and thoughtfully made for their kids."

FROM ONLINE TO THE AISLE

Wave Kids launched its original canned water as a kid-first alternative to traditional children's beverages, featuring 8.4-ounce aluminum cans, kid-created artwork and interactive color-changing technology. The brand recently expanded its portfolio with four new flavored and fizzy waters, including Tropical Vacay, Berry Beach Party, Melon Berry Bliss and Apple Adventure. The new Sprouts launch marks an important next step in Wave Kids' growth, expanding the brand from its direct-to-consumer roots into national retail. The company sees the move as more than a distribution milestone. It is part of a broader mission to make modern kids' beverages a category of their own.

"Parents shouldn't have to choose between what their kids want to drink and what they feel good about bringing home," Garg added. "We want Wave to become the drink kids ask for—from lunchboxes and sports practices to birthday parties, road trips and everyday adventures."

Across its flavored lineup, Wave Kids uses organic agave for sweetness, organic natural flavors and organic fruit and vegetable juice for color, without artificial sweeteners, flavors or colors. The flat varieties include organic coconut water powder and ocean minerals, while the fizzy varieties include organic acacia fiber.

At the heart of Wave Kids is a simple belief: kids should have a real voice in the brands created for them. Wave Kids' full lineup is available online at Wave-Kids.com. Tropical Vacay, Berry Beach Party and Melon Berry Bliss launch nationwide at Sprouts Farmers Market and consumers can find the brand in the Forager Finds / New Product Section of the store. Families can also join the Wave Squad online for first access to new products, exclusive offers and more Wave Kids fun.

ABOUT WAVE KIDS™

Wave Kids™ is a modern lifestyle beverage brand made just for kids. Built around the belief that kids' drinks should be as modern, fun and thoughtfully made as the kids who drink them, Wave Kids offers a growing portfolio of Plain. Flat. Fizzy. beverages. Founded by Shelly Garg, a practicing FDA regulatory attorney and mom, Wave Kids was created to give families a better choice in the kids' beverage aisle—without asking kids to settle for boring. From kid-created artwork and interactive color-changing cans to seriously delicious flavors, Wave Kids is reimagining what a kids' drink can be. Learn more at Wave-Kids.com and follow @helloWaveKids on Instagram.

Contact:
Whitney Spielfogel
516-316-4201
[email protected] 

SOURCE Wave Kids