WAVE Vodka Launches a New Crave-Worthy Line of Flavored Vodkas

NEW ORLEANS, Oct. 12, 2011 /PRNewswire/ -- WAVE Vodka sends shockwaves through the flavored vodka market with a bold look and an exciting array of flavors! The brand is offered in popular flavors such as whipped cream, pink lemonade, cherry, blue raspberry and grape, and is also available as unflavored 80 proof.  

The Sazerac brand team determined that this brand name has unlimited potential to play in the flavored vodka arena with a fresh, colorful look, modern type mark and shockwaves on the label. WAVE Vodka pushes the envelope with unrepentant flavors that are also a feast for the eye. Currently available in five flavors plus a core unflavored, the brand will continue to add to the line-up with more innovative flavors in the future.

"The WAVE brand embodies the spirit of having fun, socializing and sharing creative moments together," states Tracey Clapp, brand manager for WAVE Vodka. "The design naturally exudes energy and reflects movement and we believe that is interesting for consumers. The brand is unapologetic for its bright colors and it really delivers on taste."

The brand will be supported by trade advertising and at retail with branded shippers, case cards and sell sheets.  On premise accounts can find a variety of recipes for WAVE cocktails at www.wavevodka.com.

"The bright, eye-catching colors of WAVE, plus the superior taste of the brand lends it to some really fun, creative drink concoctions we are sure both bartenders and consumers will enjoy," adds Clapp.

WAVE is available in the following sizes: 1.75L, 1L, 750 ml, and 50 ml. The flavored vodkas are 60 proof and the unflavored core is 80 proof. Suggested retail pricing is $8.99.

About WAVE Vodka

WAVE Vodka is produced and bottled by Sazerac Company. Sazerac is one of New Orleans' oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; and Baltimore, Maryland. For more information on Sazerac, please visit www.sazerac.com. For more information on WAVE Vodka including drink recipes and where the brand is sold, visit www.wavevodka.com.

SOURCE WAVE Vodka