This next phase of the partnership enables the broader Auberge Resorts Collection to create a unified, digital-first journey where guests can easily discover and book experiences directly through each property's dedicated pages throughout aubergeresorts.com. Way's elegant user interface ensures a frictionless booking experience, making it easier for guests to explore and reserve experiences before arrival and during their stay—while streamlining operations for hotel teams.
Luxury of choice: Meeting travelers' demands for digital itinerary building
Modern luxury travelers expect seamless, self-guided itinerary planning, yet many hospitality brands struggle to make experiences as easy to book as rooms. Way enables Auberge Resorts Collection to offer digital itinerary-building, which has already resulted in a significant uplift in experiential bookings and revenues at properties using Way.
For property teams, the platform reduces friction in the day-to-day management of experiences for the Itinerary Design teams within Auberge Resorts Collection, making it easier to drive revenue both pre-arrival and during a guest's stay. Way integrations with Opera (PMS) and Alice (Itinerary Management) streamline operations across the brand's tech stack, creating a centralized hub for launching and managing experiences. At properties where Way has already been implemented, the efforts of the concierge and front desk teams have been significantly streamlined, making them more efficient and effective in designing itineraries and delighting guests.
Unforgettable experiences at Auberge Resorts Collection, powered by Way
Auberge Resorts Collection powers luxury experiences through Way that bring each property's "Soul of Place" to life, from a private winter flight adventure through Telluride to Moab to sound healing in the Hudson Valley and a Meet the Maker Tasting Series in Santa Barbara wine country.
Expanding the rollout of Way across the global portfolio reinforces the brand's commitment to place-focused experiences while evolving with guest preferences for seamless itinerary planning. Auberge Resorts Collection and Way continue to set a new standard for luxury hospitality, leveraging technology to drive revenue and deepen guest loyalty through one-of-a-kind experiences.
Explore the partnership in action: Way and Auberge Resorts Collection
For more insights into Way's impact on Auberge Resorts Collection's experiential programming, visit these links:
About Way
Way is the category-leading B2B technology for brands to unlock the extraordinary power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides technology for brands to meet this rapidly changing consumer behavior.
Way emerged in 2020 as a solution for the hospitality industry to build brand loyalty and drive new experiential revenue at scale. Since then, hundreds of leading global hospitality brands have leveraged Way's all-in-one experiential platform to launch and scale unforgettable experiences to millions of consumers annually — from hot air balloon rides above Mexico City to truffle hunting in the French countryside. Learn more by visiting way.co.
About Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 29 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations. For more information: aubergeresorts.com
Connect with Auberge Resorts Collection on Instagram, TikTok, Facebook, Threads, Twitter and LinkedIn @AubergeResorts and #AlwaysAuberge
Contact: [email protected]
SOURCE Way
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