Wayfair LLC Ranked as North America's Best E-Retail Marketer

Internet Retailer's first-ever ranking of the 50 Best U.S. E-Retail Marketers is based on an exclusive algorithm that weighs dozens of metrics across four digital marketing channels: email, paid search, organic search and social media

Feb 23, 2016, 15:04 ET from Internet Retailer

CHICAGO, Feb. 23, 2016 /PRNewswire/ -- With 17.5% of its 2015 web sales allocated into its digital marketing spend, web-only home furnishings retailer Wayfair LLC, ranked no. 33 in the Internet Retailer Top 500 Guide®, captured the top spot in Internet Retailer's first-ever 2016 Best Digital Marketers in E-Commerce rankings, which evaluates the 50 best U.S. e-retail marketers based on an exclusive algorithm that weighs dozes of metrics across four marketing channels—email, paid search, organic search and social media—to determine the retailers that are most efficiently and effectively driving consumers to their sites and apps to buy.

Wayfair's well-rounded efforts across email, social media marketing, organic search, and especially paid search—the company more than doubled its monthly paid search spending from $1.05 million in 2014 to $4.14 million last year, according to Internet Retailer data—drove its placement. Complete details on Wayfair and other leading e-retailers' successful digital marketing strategies in 2015 can found in Internet Retailer's four-part America's Best Marketers in E-Commerce report series, released today, which includes three focused reports with in-depth analysis of the Top 1,000 U.S. e-retailers' performance on social, search and email marketing metrics, respectively, plus the executive briefing, 2016 Best Digital Marketers in E-Commerce, which provides exclusive Top 50 rankings as well as summarizes key data from those three reports.

Available as PDFs, the 61-page Best Search Marketers in E-Commerce, the 39-page Best Social Media Marketers in E-Commerce, the 50-page Best Email Marketers in E-Commerce and the 2016 Best Digital Marketers in E-Commerce executive briefing reports can be purchased together at the discounted price of $349, or the three reports on social media, search and email marketing can be purchased individually for $129. The intent of the report series is to help e-retail marketers make sense of the complexity of the digital marketing landscape—whose features include social media marketing, ad retargeting, personalization, ever-changing search engine algorithms affecting SEO, product listing ads and the increasing focus on marketing to mobile device users—and prioritize their digital marketing efforts.

Each report features a comprehensive overview story on retail marketers' best practices, case studies on how web merchants are solving key digital marketing challenges, feature stories on chief trends impacting retail digital marketers, key data tables and infographics and detailed company profiles of the top 10 solutions providers per main digital marketing category (social marketing, search marketing, email marketing), with information on products, key clients and pricing.

"This is the most comprehensive portfolio of retail digital marketing ever assembled, one that no e-retailing top executive, CMO or sales director should be without," says Jack Love, Internet Retailer Publisher and CEO.

For research information or to arrange an interview, contact: Stefany Zaroban, research director, Internet Retailer, at 312.572.6282 or stefany@verticalwebmedia.com.

For all other U.S. media inquiries, contact: Anna Applegate, corporate marketing communications, Internet Retailer, at 312.572.6264 or anna@verticalwebmedia.com.


The flagship brand of Chicago-based e-commerce publisher Vertical Web Media, Internet Retailer® provides comprehensive e-commerce business intelligence through print and digital channels, including a monthly magazine, several research guides, websites, online databases, webinars and email newsletters. Internet Retailer, launched in March 1999, is the largest e-retailing monthly magazine with 44,500 subscribers. InternetRetailer.com is the most-visited informational website in e-commerce featuring daily industry news and market analysis. The site attracts more than 205,000 unique monthly visitors and is also available in Mandarin for the Chinese e-commerce market at dianshang500.com. IRNewsLink, a daily e-commerce newsletter, is sent to more than 44,000 subscribers.

Photo - http://photos.prnewswire.com/prnh/20160223/336421


SOURCE Internet Retailer