Wayforge by SBI Growth Advisory in Beta: The First AI Platform Purpose-Built to Improve Return on Go-to-Market

Not another AI tool. Wayforge turns disconnected commercial data into confident decisions and measurable results.

DALLAS, July 9, 2025 /PRNewswire/ -- SBI Growth Advisory, a firm known for turning strategy into execution, today announced that its proprietary AI business intelligence ecosystem, Wayforge, is now in beta. It is engineered to close the performance gap in commercial execution by processing and understanding what drives growth, unique to every company.

The world's first and most comprehensive AI business intelligence platform purpose-built by go-to-market (GTM) practitioners to answer the question 'what drives growth?' by leveraging both client data and extensive data enrichment. Developed on the technology acquired from Daydream, Wayforge is transforming how executive teams diagnose, prioritize, and act on GTM opportunities. Unlike enterprise AI efforts still stuck in experimentation, Wayforge is delivering measurable results—accelerating decision-making, reducing noise, and surfacing growth levers with investor-grade clarity.

"Most companies don't suffer from a lack of strategy—they suffer from a lack of confidence and clarity across the go-to-market organization," said Mike Hoffman, CEO of SBI. "Wayforge solves this by creating visibility into how the growth strategy, GTM talent, GTM operating model, and data & insights are working together — or not. By combining proprietary benchmarks, data automation, and embedded practitioner logic, leadership teams make faster, higher-confidence decisions in complex environments."

A System Built for Real-World Execution Pressure

Wayforge isn't a conceptual tool. In initial application, it's driving speed and precision in high-stakes environments:

• Assess return on go-to-market (RoGTM) spend
• Model the growth levers spanning client strategy, GTM operations, GTM talent, and underlying data infrastructure
• Isolate precise root causes of commercial underperformance and opportunities to accelerate growth
• Examine markets, accounts, and frontline performance for inefficiencies 

This materially changes how SBI serves PE sponsors, public boards, and growth-focused leadership teams facing increasing execution pressure.

AI That Does the Work, Not Just the Analysis

Wayforge was designed to amplify—not replace—SBI's practitioner-led model. It's part of a broader repositioning of the firm around a new measurement standard: Return on Go-to-Market (RoGTM). RoGTM helps executive teams quantify the impact of their commercial investments and reallocate for maximum value creation.

Wayforge is being developed under the leadership of Nick Toman, architect of the Challenger Sale franchise and a leading GTM expert. It is currently being showcased in private sessions.

"Wayforge makes sense of the immense amount of GTM data in a way humans simply cannot," said Toman. "It gives you the ability to act faster—with the confidence that your decisions are grounded in reality and factor in all the available data and at clients' disposal."

Media and Analyst Availability

SBI is currently offering private briefings of Wayforge to select journalists, investors, and analysts ahead of its broader market rollout later this month.

To schedule a 20–25 minute preview with a member of the leadership team, please contact:
Amy Lummus
[email protected]
607.379.4565

About SBI Growth Advisory

SBI is the world's leading go-to-market strategy and execution firm specializing in accelerating profitable growth for businesses. Leveraging a blend of data-driven insights and practical, hands-on experience, SBI delivers end-to-end solutions tailored to clients' unique challenges. Its approach focuses on aligning commercial strategy with best-in-class execution, enabling organizations to optimize performance and drive sustainable growth. From strategy development to execution at speed, SBI partners with commercial leaders to ensure alignment and success, positioning companies for long-term value creation.    

Visit  https://sbigrowth.com  to learn more.

SOURCE SBI Growth