Wayfyndr Expands Athletics Partnership Portfolio with Auburn, Mississippi State, and Utah

Leading Interactive Venue Platform Transforms Fan Experience Across SEC and Big-12 Conference.

PORTLAND, Ore., Sept. 17, 2025 /PRNewswire/ -- Wayfyndr, the leading interactive venue mapping and guest experience platform, today announced an expanded partnership with Auburn Athletics, Mississippi State Athletics, and University of Utah Athletics, delivering unprecedented digital gameday experiences across multiple premier collegiate athletics programs. Beginning with the 2025-26 athletic year, fans will have seamless access to comprehensive event information and venue navigation tools across football, basketball, and baseball.

"These partnerships create exciting opportunities to enhance the fan experience across the entire gameday journey," said Andrew Puddifoot, CEO of Wayfyndr. "They highlight the growing demand for a centralized hub that unifies every aspect of gameday—turning venue experiences into revenue opportunities while keeping fan satisfaction front and center for some of college athletics' most passionate fanbases."

Wayfyndr addresses the evolving expectations of modern sports fans who increasingly demand seamless sofa-to-seat navigation and real-time access to important event and venue information. By centralizing critical gameday resources in one intuitive platform, Wayfyndr enhances fan value and convenience while creating new opportunities for fan engagement and revenue generation.

"At Auburn, we are always looking for ways to elevate the gameday experience for our fans, and Wayfyndr has helped us do exactly that with their state-of-the-art gameday pages and interactive maps. Now, everything fans need on gameday is right at their fingertips in one easy-to-use hub," said Gregory Ostendorf, Director of Strategic Marketing and Revenue Generation at Auburn Athletics. "The Wayfyndr team has been an outstanding partner from start to finish in bringing this project to life."

"At Mississippi State, we're committed to making every fan's gameday experience as seamless and engaging as possible. Partnering with Wayfyndr allows us to put powerful tools directly into the hands of our fans, helping them navigate campus, access important information, and discover new experiences with ease," said Spencer McAnally, Associate A.D./Marketing & Fan Experience at Mississippi State Athletics.

Wayfyndr, in partnership with these programs, is solving common gameday challenges, including but not limited to:

• Centralized Information
  • All essential gameday details—policies, schedules, guidelines, and more—consolidated into one intuitive web-based hub.
    
    
• Stadium Navigation & Discovery
  • Interactive, multi-level venue and perimeter maps provide seamless wayfinding inside and around facilities.
  • Smart search and filtering make it simple for fans to find exactly what they need.
  • Built-in engagement tools foster fan interaction before, during, and after events.
    
    
• Real-Time Event Updates
  • Teams can instantly share critical updates, alerts, and announcements directly with fans.
    
    
• Revenue Optimization
  • Fans can explore food, beverage, and merchandise options in advance, enhancing discovery and driving sales.
  • Expanded opportunities for brand activations and partner promotions.
    
    
• Enhanced Fan Insights
  • Real-time data on location, menu interactions, and search behaviors provide teams with actionable insights to optimize resources and maximize revenue.

Wayfyndr's proven track record includes partnerships with major sports organizations such as Arkansas Razorbacks Athletics, BYU Athletics, Crypto.com Arena,  and Portland Timbers. The addition of Auburn Athletics, Mississippi State Athletics, and University of Utah Athletics reinforces Wayfyndr's position as the premier solution for collegiate venue mapping and gameday guides, combining cutting-edge technology with measurable business outcomes.

About Wayfyndr
Wayfyndr is a leading digital venue navigation and fan experience platform that transforms how guests interact with sports and entertainment venues. The company specializes in interactive mapping, concession optimization, crowd flow management, and centralized information systems that enhance both fan satisfaction and venue revenue. Trusted by major sports leagues and collegiate athletics programs, Wayfyndr delivers measurable ROI through innovative digital solutions. For more information, visit www.wayfyndr.com.

Media Contact:
Andrew Puddifoot, CEO
Wayfyndr, LLC
Email: [email protected]
Website: www.wayfyndr.com

SOURCE Wayfyndr