WBTV Ranks 1st in AM in Charlotte and is Recognized by the AP as Best Website in North Carolina

Aug 08, 2011, 10:00 ET from WorldNow

NEW YORK, Aug. 8, 2011 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, congratulates WBTV.com, a Raycom station in Charlotte, NC, upon winning the AP Award for Best Website in North Carolina beating perennial favorite WRAL.

"The catalyst for our ratings growth began with a day and a half strategic retreat with WorldNow eighteen months ago where we focused specifically on how to uniquely position our brand on the web, mobile and social media to drive Charlotte viewers to WBTV newscasts. It's great to see our efforts come to fruition. We grew 5 share points over last July at 5:00 a.m., and 2 share points at 6:00 a.m., making us the #1 morning newscast 5-6 a.m. in Charlotte (A25-54.) We also had tremendous growth in our other newscasts, winning the 4-5 p.m. time period with our rookie 4:00 p.m. newscast (newly launched in September 2010.) Our web traffic in July has gone up 100% over last year. WorldNow's technology, strategic support and hands on training has helped us embed a web culture that literally has everyone in our newsroom seeking to engage our community on all platforms," said Nick Simonette, General Manager, WBTV. 

This is an approach that WorldNow strongly recommends and this station is one of the best examples of following this process. The entire staff became engaged and re-energized by the focus on the Internet.

Liza Watts, recently promoted to Vice President, Product Development, led many of the efforts at this retreat. Prior to this Liza was Vice President, Client Services, where her thorough understanding of all our clients' needs has transitioned her to grow the development team.

"We are thrilled to see WBTV recognized for all their hard work," said Melissa Hatter, Senior Vice President, Strategic Account Management & Client Services for WorldNow. "And it's rewarding to know that our strategic support and hands on training can make an impact for our clients."

About WorldNow

WorldNow provides industry leading online publishing and revenue solutions for local media. Our cost efficient publishing platforms include innovative CMS solutions for site management, video and mobile publishing. Our online revenue solutions include a national advertising network, packaged local sales programs, classifieds and comprehensive sales training and support. Our teams of online media, technology, and marketing professionals have extensive experience in helping local media companies build profitable businesses on the Web. We support our technologies and services with in-depth strategic consultation incorporating market leading best practices for managing successful online businesses. Our full service solutions and support enable our clients to realize greater real-world profitability from their investment. Leverage our experience built over 13 years in partnership with over 400 local media properties. Current WorldNow customers include: Allbritton, CBS Local Digital Media, Cox, Davis TV, Dispatch, Fisher, Gray, Griffin, Hoak Media, Landmark, Lilly Broadcasting,London, Media General, Meredith, New Age Media, Quincy, Raycom Media, Sagamore Hill Broadcasting, Titan, Waterman and Young. For more information please visit www.WorldNow.com.