DETROIT, Jan. 7, 2013 /PRNewswire/ -- Jamie Kaye Walters has been named Creative Services and Programming Director for WDIV-TV/Local 4. In this newly created role, she will oversee the branding, community engagement and programming initiatives of the station.
Walters began her television career at WDIV, having worked from 1998-2007 for the station as a producer in both the programming and promotion departments. During her tenure, she produced high profile entertainment and political programs such as America's Thanksgiving Parade, Target Fireworks, Flashpoint, Detroit 300: Rockin' on the River, Gimme the Mike Detroit and several political and community service initiatives.
"Jamie brings an entrepreneurial spirit and abiding passion for television back to where she got her start here at WDIV. She has the very enviable blend of experience, creativity, professionalism and a winning personality. She'll play a critical role at Local 4 and ClickOnDetroit in laying the foundation for the next golden age of local television programming, branding and digital content. We are delighted that she's back," said Marla Drutz, WDIV-TV Vice President & General Manager.
Prior to rejoining WDIV-TV, Walters was the co-founder and executive producer of Velocity Cow, a creative production agency located in Detroit. Velocity Cow produces television commercials, marketing videos and long form programming for a wide variety of clients ranging from the Detroit Institute of Arts to the MGM Grand Casino.
Walters earned a B.A. in American Culture from the University of Michigan in Ann Arbor in 1995. She lives in the Corktown neighborhood of Detroit and is a member of many Detroit community and civic organizations including the Detroit Artist Market, InsideOut Literary Arts Project, and Publius a web based resource for Michigan voters.
Local 4 News is the #1 newscast at 4 p.m., 5 p.m., 6 p.m. and 11 p.m. in Nielsen ratings for the Detroit television market, and Local 4 News at 11 p.m. is the #1 newscast of all NBC affiliates in the top 11 markets nationwide. In addition, Local 4's www.ClickOnDetroit.com and www.JustWeather.com are leading breaking news and weather websites in Michigan.
About Post-Newsweek Stations
Post-Newsweek Stations is owned by The Washington Post Company (NYSE :WPO ), a diversified education and media company. Post-Newsweek Stations owns and operates six television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville.