We Heart It And Popular Form Strategic Content Alliance

Evolved Platform Has Combined Audience of Over 40 Million Users

Jan 26, 2016, 08:30 ET from We Heart It

LOS ANGELES, Jan. 26, 2016 /PRNewswire/ -- We Heart It, a leading photo sharing app targeted at millennial females, and Popular, a mobile-focused fashion, beauty and lifestyle platform, have joined forces to bring video content to We Heart It.

The partnership brings curated content from each of Popular's vertical channels to We Heart It, as well as an exclusive original series titled "Day In The Life," created by Popular's teams in Los Angeles, New York, London, Paris and Shanghai. Additional content includes the hit show "Kiss Off" which is presented and co-produced by Hayley Williams of Paramore.

We Heart It, which has recently launched Easel, a meme generator for the social media age, is dedicated to increasing meaningful content offerings for its 40 million users. Through the partnership, We Heart It members will have access to quality video from the highly experienced Popular creative team.

Popular, the "anti-social network" was created by NYLON founders Jaclynn and Marvin Scott Jarrett, features ambassador partnerships with over 20 established social media stars from Instagram and YouTube and beyond. Among them are: Brandi Cyrus, Cailin Russo and Larsen Thompson. The collaboration with We Heart It will bring We Heart It's 40 million members to Popular's content.

Tim Crowhurst, CEO of We Heart It, says, "As We Heart It has grown, we have realized the opportunity to bring in a deeper layer of content, both from our member contributors and professional creators.  Popular is a perfect partnership for us - Marvin and Jaclynn and their team are unique in their understanding of what's stylish and cool and our content partnership will bring more great content to our Hearters."

Marvin Scott Jarrett, Founder of Popular and Creative Director adds, "In less than a year, we've built a strong network of contributors and ambassadors and we want to bring that content to a broader audience. We Heart It shares the same passion for this audience as we do at Popular. This is truly an exciting time to create an intersection between Hollywood, Fashion, Lifestyle and Tech."

Both platforms share the same target demographic of 16-24 millennial females and have seen great success with advertisers from the mainstream and premium ends of the media spectrum which include P&G, Macy's, Coach, BCBGeneration, Chanel, David Yurman, Tiffany, Smashbox Cosmetics.

The platform will offer custom content for brand partners as well as significant media reach.

About We Heart It
We Heart It brings your bedroom wall collage to life in the digital world.  An image-and-video sharing social network, We Heart It's mission is to spread inspiration, expression and creativity. Through the discovery, collection and sharing of over 60 billion images a month, 40 million members have turned to We Heart It's global community for a positive and supportive environment. Our highly rated app was recognized by Google as a Best App of 2015.

About Popular 
POPULAR launched in 2015 as the first multi-platform global media brand focused on fashion, music, tech and culture for socially connected millennials. Inspired by creativity, involvement and real-time interaction our target audience makes up the most dynamic and active users that are plugged-in to the digital world around us. POPULAR is the preeminent video platform for fashion and culture-minded millennials. (populartv.com)


SOURCE We Heart It