Wealth-X Study Reveals The Social Graph Of The World's Wealthy

NEW YORK, Sept. 30, 2015 /PRNewswire/ -- Wealthy individuals move in specific circles, whether it is their professional circle with business partners and colleagues, or their social network with friends and family.

A recent study by Wealth-X digs deep into the social network of the world's wealthy and reveals that the typical wealthy individual is connected to seven other ultra high net worth (UHNW) individuals, one of whom is a billionaire. On average, these seven individuals are worth a total of US$6.5 billion.

The study also reveals that more than 90% of these individuals are married and through their spouse, have an extra connection to five other adult UHNW individuals. These personal connections constitute a person's social graph, which Wealth-X regards as the most important and effective method for businesses to generate qualified client referrals.

Looking at the connections of the average billionaire, UHNW and high net worth (HNW) individual reveals a few interesting differences in the composition of their social graphs.

HNW individuals worth at least US$1 million hold more connections in their social graph compared to UHNW individuals worth at least US$30 million (5.8 compared to 4.5). HNW individuals also seem to network with individuals who are significantly wealthier than themselves: they are on average connected to someone who is 36.9 times wealthier, and collectively their social graphs are 214 times more valuable than their own net worth.

Download the study for the comparisons and other findings here.

About Wealth-X
Wealth-X is the global authority on wealth intelligence, providing sales, marketing, strategy and compliance solutions to clients in the financial services, luxury, not-for-profit and education sectors. Its award-winning research and thought leadership are regularly cited by the world's media such as CNBC, Financial Times, Thomson Reuters and BBC. Wealth-X has more than 250 staff in 10 global centers, including Singapore, London and New York (www.wealthx.com).

SOURCE Wealth-X

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