WealthEngine Announces Record Year of Growth with More Than 1000 New Clients; Bolsters Leadership in Predictive Marketing Analytics
Predictive analytics market set to grow exponentially in 2015. Following a record year of investment, growth, customer acquisition and partner expansion, WealthEngine extends its market leading position
BETHESDA, Md., Feb. 4, 2015 /PRNewswire/ -- WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, announced today a record year of growth in 2014 in which the Bethesda-based company dramatically increased its market footprint across the board. With the predictive analytics market set to grow 20-25% over the next three years, WE's 2014 investments position the company to continue to solidify its leadership position.
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WE finished the year with over 35% year-on-year growth in the business and a foundation of more than 3,500 customers across its core markets. The company also achieved the largest deals in its history, the highest quarterly and annual revenues and the biggest number of blue chip customer wins. Over the course of the year, WE added over 1,000 new customers to its base. A major partnership with Salesforce, extends WE's reach into the market, and the acquisition of BrightContext expanded its ability to innovate.
"2014 was a watershed year for WE," explains Tony Glowacki, CEO of WE. "It was a year of many 'firsts' across the board in large part due to the exceptional talent that joined our organization, especially at the executive level."
2014 started with significant additions to WE's executive team, adding Bobby Yazdani as Executive Chairman, Peggy Padalino in sales and Mike Lees in marketing. These additions were followed-up with the acquisition in April of BrightContext, the leading provider of massively scalable streaming data analytics, bringing exciting product capabilities and talent into the WE team. John Funge joined the company as senior vice president of product management and Leo Scott took the role of chief technology officer. Further broadening the company's offerings, WE launched a new professional services and consulting group in the second half, headed up by industry veteran Patrick Bischoff. WE launched its new branding and a new website, highlighting its position as a leading marketing technology vendor and bolstering its executive team further with the addition of Dawn Orr as CFO.
"2014 saw major customer wins in our traditional markets with the addition of companies such as The Humane Society, and Mayo Clinic and significant penetration into new markets, including new customers such as Aetna in Financial Services and Buccellati in luxury retail," said Yazdani. "And with our selection as one of six launch partners in Salesforce's new Data.com Exchange platform and the release of our WE Prospect platform earlier this month, we believe the company is poised for accelerated growth in 2015."
For more information, please visit http://www.wealthengine.com
About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine's products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.
Press Contacts
Robin Bectel, Allison+Partners | 571.312.1448 | [email protected]
Jackie S. Graziano, WealthEngine | 240.483.4912 | [email protected]
SOURCE WealthEngine
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