WealthEngine for Nonprofit Organizations Now Available on Salesforce.com's AppExchange 2, the World's Most Popular Marketplace for Business Apps

BETHESDA, Md., Jan. 27, 2011 /PRNewswire/ -- WealthEngine, a leading provider of sophisticated prospect research tools and analytics, announced today it has launched WealthEngine on salesforce.com's AppExchange 2.  This development reinforces WealthEngine's commitment to deliver solutions that enable nonprofit organizations and educational institutions to use the power of cloud computing to further their fundraising efforts.  Built using Force.com, the enterprise cloud-computing platform, WealthEngine for Salesforce is immediately available for test drive and deployment on AppExchange 2 at http://www.salesforce.com/appexchange/.

WealthEngine helps nonprofit organizations identify prospects and understand donors with the propensity to give to their organization. With WealthEngine for Salesforce, clients can seamlessly click from a specific prospect record in their Salesforce CRM or Force.com-based Donor Management System (DMS) directly to WealthEngine to access a donor or prospect's profile.  Clients can also pull essential prospect information directly into constituent records within Salesforce CRM in real-time.  With the growing popularity of Force.com as the platform of choice for donor data management, the integration of WealthEngine and Salesforce enables nonprofit organizations to achieve operational efficiency, access timely and accurate information and easily segment their donor universe to make solicitation requests with confidence.

"We see the nonprofit community rapidly embracing cloud computing to address their donor management needs," said Tony Glowacki , chief executive officer of WealthEngine.  "By leveraging the Force.com platform and offering nonprofit organizations a cloud-based solution for prospect research, WealthEngine empowers prospect researchers and major gift officers with powerful information to maximize fundraising results."

WealthEngine combines 35+ data sources with relational database technology and proprietary ratings and analytics to produce the most comprehensive, user-friendly profiles. Important elements like the prospect's Propensity to Give (P2G) score, estimated giving capacity, real estate holdings, board memberships and stock holdings can be exported into Salesforce CRM and used to identify their top prospects.

"With strong philanthropic roots, salesforce.com is committed to helping nonprofits harness the power of our products to achieve their missions and maximize their fundraising success," said Kendall Collins, chief marketing officer, salesforce.com.  "WealthEngine for Salesforce establishes the critical link between the nonprofit's donor database and WealthEngine's prospect research, giving the development team a complete solution while also allowing them to focus on their missions rather than IT infrastructure."

Over 20 years, WealthEngine has built a strong reputation as the leading provider of prospect research tools and screening services that have helped clients collectively raise billions in funds. More than 2,000 organizations rely on WealthEngine to identify and cultivate their best donors and prospects.

About WealthEngine

WealthEngine is a leading provider of sophisticated wealth identification and prospect research and analytics to financial services firms, hospitals, institutions of higher education and nonprofit organizations. More than 2000 clients use WealthEngine's products for comprehensive prospect research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine offers products in both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

About the Force.com Platform and AppExchange 2

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 185,000 custom applications used by salesforce.com's 87,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.  Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

SOURCE WealthEngine