WealthEngine Launches FindWealth and WE Prospect on the Abila Marketplace for Nonprofits and Associations

BETHSEDA, Md., Feb. 23, 2015 /PRNewswire/ -- WealthEngine, the leading provider of predictive marketing analytics and audience development services, today announced FindWealth and WE Prospect on the Abila Marketplace, which is designed to provide nonprofits and associations with quick and easy access to tools and services to enhance their existing Abila products.  Fundraisers and marketers can now easily identify ideal targets by profiling and creating ultra-segmented audiences using wealth, demographic, lifestyle and personal attributes across a database of more than 210 million people in the U.S.

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"By being fully integrated with their multiple platforms such as Abila Millennium^TM and Abila netFORUM^TM, it empowers Abila customers to take a more accurate and focused methodology to prospecting, while the end user will now experience more personalized, meaningful communication from the organizations that matter most to them at the right moment in time," said JB Rauch, vice president of channel partnerships. "WE is pleased to be active on the Abila Marketplace as well as a preferred technology partner for delivering insights and analytics. Our direct integration will continue to empower clients with audience intelligence, empowering marketers and fundraisers to know more before they engage, thus driving efficiency, effectiveness and actionability."

WealthEngine allows:

• Users to leverage an easy way to find, understand and contact affluent prospects – directly within their existing database.
• Users to access real-time list curation and development as well as engage across channels with actionable contact info and optional online profile mapping

"We're excited to have Wealth Engine be a part of the Abila Marketplace," said Celine Felan, program manager for Abila. "Our partners are such an important part of our success. They offer key products and services that truly help our customers by extending the value of our nonprofit and association solutions."

Abila Marketplace
The Abila Marketplace is a rich, interactive, engaging platform that showcases add-ons, customizations, and services offered by Abila's Partner Ecosystem for its award-winning products and solutions. Customers and prospective customers can quickly and easily navigate the site to find the information they need, including descriptions, demos, pricing, ratings/reviews, and contact information. The Abila Marketplace is a first-of-its-kind designed specifically for nonprofits and associations.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine's products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

About Abila
Abila is the leading provider of software and services to associations and nonprofit organizations that help them improve decision making, execute with greater precision, increase engagement, and generate more revenue. With Abila solutions, association and nonprofit professionals can use data and personal insight to make better financial and strategic decisions, enhance member and donor engagement and value, operate more efficiently and effectively, and increase revenue to better activate their mission. Abila combines decades of industry insight with technology know-how to serve more than 8,000 customers across North America. For more information, please visit www.abila.com.

SOURCE WealthEngine

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