WealthEngine Releases Best Practices in Healthcare Fundraising Report

BETHESDA, Md., Sept. 21 /PRNewswire/ -- WealthEngine, the leading provider of sophisticated prospect research tools and analytics, announced today the release of a new research report, entitled Best Practices for Prospect Research in Healthcare Fundraising, second edition. Originally released in the spring of 2009, WealthEngine's Best Practices report is intended to facilitate knowledge sharing and help healthcare organizations achieve a higher level of fundraising effectiveness.

"Since our first Best Practices report in 2009, various practices and relevant findings have evolved, creating the need for a second edition of our report," said Cheryl Gustitus, senior vice president of communications at WealthEngine.  "This updated report offers a review of overall giving to the sector, discusses some of the important legislative challenges facing the healthcare segment and highlights effective approaches to patient screening and prospect management."

The report outlines nine best practices, details several healthcare case studies and includes a number of sample worksheets and planning documents. 

An important new finding of WealthEngine's research indicates that engaging in grateful patient fundraising is a growing trend in the sector.  In fact, almost 40% of WealthEngine's own healthcare clients have implemented some form of grateful patient program through regular patient screening, representing a 13% increase in the last 12 months.

Another key finding demonstrates that the most effective fundraising organizations successfully leverage multiple parts of the organization to enhance development efforts.  They also tend to put an emphasis on measuring return on investment across all aspects of the fundraising operation.  

Over 18 years, WealthEngine has built a strong reputation as the leading provider of prospect research tools and screening services that have helped clients collectively raise billions in funds. More than 2000 educational institutions, hospitals, local charities and national nonprofit organizations rely on WealthEngine to identify, and target their best donors and prospects.  Clients then use a variety of distinctive WealthEngine analytics, including its proprietary P2G™ (Propensity to Give) ratings, to focus development initiatives and strategically reach those prospects that best meet their gift range.

"Simply stated, prospect research is the foundation of fundraising," said WealthEngine chief executive officer, Tony Glowacki.  "By performing this function in a systematic manner with regular patient screening and a continuous focus on the return on investment being achieved, our healthcare clients have set a high bar for effective fundraising."

To download a copy of the WealthEngine Report, please visit: http://info.wealthengine.com/HCBP-2010.html

WealthEngine will conduct a webinar to discuss the report findings on October 13 at 1:00pm Eastern.  To register for the webinar, please visit: https://wealthengineevents.webex.com/wealthengineevents/onstage/g.php?t=a&d=664903958

About WealthEngine

WealthEngine is a leading provider of sophisticated wealth identification and prospect research and analytics to financial services firms, hospitals, institutions of higher education and nonprofit organizations.  More than 2000 clients use WealthEngine's products for comprehensive prospect research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine offers products in both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

SOURCE WealthEngine