WealthEngine Releases New Higher Education Fundraising Report

BETHESDA, Md., Jan. 4, 2012 /PRNewswire/ -- WealthEngine, the leading provider of sophisticated prospect research and wealth identification tools, announced today the release of a new research report, entitled Best Practices for Prospect Research in Higher Education Fundraising, Second Edition. Originally released in the fall of 2009, this new edition contains significant updates and research intended to facilitate knowledge sharing and help institutions of education achieve a higher level of fundraising effectiveness.

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"So much has happened within the fundraising landscape since the Report's first release in 2009 that it was necessary to considerably update the report with new research and survey findings, case studies and trends in education-based fundraising," said Sally Boucher, WealthEngine's director of research and the Report's primary author. 

"Certainly, the economy has been a big factor in fundraising outcomes but we also saw the use of social media as a popular driver of constituent research and engagement," notes Boucher. "In addition, we've found a surge in the application of data-driven fundraising strategy, particularly in the use of predictive modeling and analytics to identify stronger prospect pools, prompting faster, more successful solicitations."

The report outlines ten best practices, details six cases studies on institutions of varying sizes and fundraising backgrounds, and provides advice from industry experts. In addition, helpful worksheets and guides are provided for the practical application of these best practices.

"WealthEngine has the unique opportunity to listen and learn from our more than 800 clients in the educational sector and then share our findings with the larger community," said WealthEngine chief executive officer, Tony Glowacki. "We believe that prospect research is the foundation of fundraising. By collectively leveraging what works, we as a community can raise more money for our institutions, faster and with greater success."

Over 20 years, WealthEngine has built a strong reputation as the leading provider of prospect research tools and wealth intelligence services that have helped clients collectively raise billions in funds. More than 3,500 educational institutions, hospitals, local charities and national nonprofit organizations rely on WealthEngine to identify and target their best donors and prospects. Clients then use a variety of distinctive WealthEngine analytics, including its proprietary P2G (Propensity to Give) ratings, to focus development efforts and strategically reach those prospects best suited for each and every fundraising initiatives.

To download a copy of the WealthEngine Report, please visit: http://info.wealthengine.com/best-practices-higher-education-2012.html.

WealthEngine will conduct a webinar to discuss the report findings on January 10 at 1:00pm EST. To register for the webinar, please visit: http://info.wealthengine.com/WebinarNP1.10.2012BPHigherED2ndEd._Registration_Page.html.

About WealthEngine

WealthEngine is a leading provider of sophisticated wealth identification and prospect research services to political, advocacy and other nonprofit organizations, hospitals, and institutions of higher education, as well as to firms that offer luxury goods and financial services.  More than 3,500 clients use WealthEngine's products for comprehensive analytics and research on individuals, companies and foundations.  Headquartered in Bethesda, MD, WealthEngine offers products in both the United States and the United Kingdom. For more information, visit www.wealthengine.com.                                                                                                       

SOURCE WealthEngine