WealthEngine Releases New White Paper on Community College Fundraising

White Paper Highlights Best Practices to Increase Individual Giving

Jan 20, 2010, 10:00 ET from WealthEngine

BETHESDA, Md., Jan. 20 /PRNewswire/ -- WealthEngine, the leading provider of sophisticated prospect research tools and analytics, announced today the release of a new research paper, entitled Community Colleges: Growing Individual Giving with Effective Prospect Research. Following an in-depth 2009 research study on prospect research in higher education fundraising, WealthEngine challenged itself to dig deeper and investigate the extent to which prospect research is used by community colleges, particularly in the area of individual giving. The White Paper is the result of this research initiative and provides an overview on giving to community colleges as well as a strategy to implement best practices.

The white paper represents a valuable resource for community colleges as they apply new strategies and tools to increase individual giving and diversify their more traditional funding sources. The paper includes facts and figures on giving to community colleges; proven fundraising approaches for alumni, community supporters and existing donors; a guide to free and fee-based research tools; as well as techniques for effective prospect data collection.  

Over 18 years, WealthEngine has built a strong reputation as the leading provider of prospect research tools and screening services that have helped clients collectively raise billions in funds. More than 2000 educational institutions, hospitals, local charities and national nonprofit organizations rely on WealthEngine to identify, and target their best donors and prospects. Clients then use a variety of distinctive WealthEngine analytics, including its proprietary P2G (Propensity to Give) ratings, to focus development initiatives and strategically reach those prospects that best meet their gift range.

"Community colleges have long been challenged with managing fundraising programs with limited resources," said WealthEngine's Cheryl Gustitus, senior vice president of communications. "Yet the challenges can be easily overcome with a tactical, results-oriented approach for identifying and cultivating new donors and growing prospect pools."

This is the first in a series of new WealthEngine white papers pertaining to proven prospect research and fundraising strategies.

To download a free copy of the WealthEngine white paper, please visit: http://www.wealthengine.com/pub/whitepaper_request.jsp

Further information on the white paper findings will be shared during a free webinar on Thursday, February 11, 2010 from 1:00 - 2:00 pm EST. To register for the webinar, please visit:  https://www1.gotomeeting.com/register/825153472

About WealthEngine

WealthEngine is a leading provider of sophisticated prospect research and analytics to nonprofit organizations and institutions of higher education, financial services firms, and other for profit organizations.  More than 2000 clients use WealthEngine's products for comprehensive prospect research on individuals, companies and foundations. Headquartered in Bethesda, Md., WealthEngine offers products in both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

SOURCE WealthEngine