WealthEngine Releases Updated Report Highlighting Measuring Fundraising ROI and the Impact of Wealth Intelligence

BETHESDA, Md., Sept. 9, 2013 /PRNewswire/ -- WealthEngine™, Inc., the leading provider of sophisticated wealth identification and prospect research solutions, announced today the release of a report, Measuring Fundraising Return on Investment and the Impact of Wealth Intelligence, which  includes findings from a recent WealthEngine survey on measuring ROI and business analytics, along with case studies, perspectives from industry leaders and in-depth content on the non-financial measurements of return.

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Organizations have become increasingly more cognizant of the relationship between their investment in fundraising and ROI. Organizations and individuals interested in measuring, implementing, and evaluating ROI will find recommendations from experts and practitioners, including Rick Dunham, President & CEO of Dunham+Company, Carrie Collins, Vice President of Institutional Advancement at University of the Sciences, Philadelphia PA, and Mark Koenig, Senior Director for Advancement Services at Oregon State University Foundation.

"In today's tough economy, there is a trend towards building fundraising strategies in a highly disciplined and cost-conscious manner, and as a result, fundraising is becoming more of a science," stated Norman Olshansky, Fundraising Consultant and President of NFP Consulting Resources. "While there is still an art to it, the science is playing a bigger role."

This report comes as a follow up to the popular Measuring Fundraising Return on Investment and the Impact of Prospect Research, published in 2010. It was available for preview in three sections, beginning in July, with the full paper, complete with case studies, now available for download at www.wealthengine.com/roi.     

For additional information on the WealthEngine Institute, please visit www.wealthengine.com/institute or contact WealthEngine Institute at [email protected].

About WealthEngine™, Inc.
WealthEngine™, Inc. is a leading provider of sophisticated wealth identification and prospect research services to advocacy groups, healthcare organizations, institutions of higher education, political campaigns, other nonprofit organizations, as well as to firms that offer luxury goods and financial services. Four thousand clients use WealthEngine's products for comprehensive research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

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SOURCE WealthEngine