Weather Central and AdPay Partner to Provide Media Companies the First Mobile App to Deliver Self-Serve Advertising, Interactive Weather Radar and Integrated Classifieds

News Synergy creates revenue opportunities by providing media companies their own 100 percent self-branded app with local news, weather, sports and classifieds for iPhone, iPod touch, iPad and Google Android mobile digital devices

Aug 31, 2010, 08:50 ET from Weather Central, LLC

MADISON, Wis., Aug. 31 /PRNewswire/ -- Weather Central®, LLC, provider of the world's most-viewed on-air weather solutions, and AdPay®, Inc., the leading provider of online and print classified solutions to the media industry, today announced a partnership to offer News Synergy™, the first mobile app creation solution that will empower media companies to offer sophisticated mobile apps to consumers, complete with self-serve advertising, Weather Central Interactive Radar™, integrated and searchable AdPay classifieds, as well as locally branded weather, news, sports, video and other information. Available for Apple® iPhone®, iPod touch®, iPad™ and Google Android™ mobile digital devices, News Synergy will be available in early fourth quarter 2010.

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A News Synergy license provides a platform-specific, ready-to-deploy mobile app that is quickly and easily customized to appeal to the target audience with superior content sources, including Weather Central Interactive Radar, the media company's own locally branded information feeds and AdPay's  integrated, searchable classifieds. All is backed by comprehensive ad management and reporting tools. Unlike other app deployment solutions, News Synergy is submitted in the Apple® App Store(SM) and Android Market™ under the media company's own developer account, providing maximum brand exposure and transition flexibility without the dilution or control of a third-party developer.

"Savvy media companies know that localization is the key to engaging with their audiences," said Terry Casey, vice president, interactive at Weather Central. "Until now; however, companies seeking to engage mobile consumers were stuck with limited ad solutions over which they had little management or reporting with which to build value. News Synergy reflects the hyper-local approach employed in all Weather Central solutions, providing our customers with the competitive edge needed to engage their target markets. News Synergy is the first solution that enables media companies to combine a compelling, highly personal information experience for consumers with market-specific classifieds, advertising and branding geo-targeted to their audience, offering a clear value-add to advertisers."

"We are pleased to partner with Weather Central to bring our online classifieds to mobile devices where consumers can search and view listings anytime, anywhere," said Deb Dreyfuss-Tuchman, executive vice president of sales at AdPay. "While some providers offer classifieds as part of their mobile apps, consumers are often required to leave the apps to view item detail; users of News Synergy stay in the app, providing a superior viewing and interactive experience for consumers by sizing content for a Smartphone screen with search, maps and directions, which is especially helpful for garage sales, open houses, automotive dealership sales, and more."


From planning through deployment, News Synergy is backed by an experience team committed to the success of each media company.

Pricing and Availability

News Synergy will be available to media companies and other information publishers in early fourth quarter 2010. Pricing structures vary by market size and premium options selected. For more information or to contact a sales representative, please visit

About Weather Central

Weather Central, LLC is a leading provider of personalized weather and traffic solutions to media and consumers. Weather Central's patented technologies provide users with hyper-local weather alerts and forecasts, and personalized weather and traffic information. We deliver weather and traffic online, to mobile devices, and to broadcasters worldwide. View more at

About AdPay

AdPay, Inc. is the leading provider of online classified e-commerce solutions to the media industry. The AdPay Classified Network is the media industry's largest and fastest-growing classified network covering over 64 of the top 100 DMAs. AdPay customers include but are not limited to: Advance Internet, Belo Interactive, Cablevision, E.W. Scripps, Gannett, Media General, Morris Communications, Newport Television, The New York Times Company, Raycom, and many independent newspapers including Sun-Times Media, Journal Communications, Minneapolis Star-Tribune, St. Petersburg Times and the San Diego Union-Tribune. For more information, go to

© 2010 All rights reserved. Weather Central, Weather Central Interactive Radar and AdPay are trademarks or registered trademarks of Weather Central LLC and AdPay, Inc. All other product, font and company names and logos are trademarks or registered trademarks of their respective companies.  

SOURCE Weather Central, LLC