Weather Central Debuts Complete Solution for Delivering Fully Automated Channels

MADISON, Wis., Sept. 9 /PRNewswire/ -- Weather Central, the global leader in broadcast weather solutions, will introduce 24/7:LIVE™ HD at IBC 2010, in Hall 13, Stand C10. 24/7:LIVE HD is a complete solution for building and delivering fully automated presentation channels for delivery via cable, satellite, terrestrial broadcast, IPTV or mobile services.

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24/7:LIVE™ is a fully customizable, SD or HD, turnkey solution for creating automated weather and information presentation channels. The systems enables service providers to effortlessly deliver high-quality, localized weather information around the clock, creating new opportunities to build sponsorship revenue and display print ads or commercials. Traffic webcams, weather, sports, news headlines, and audio from a local radio station are all easily integrated for a dynamic on air presentation.

"With the rapid increase in their potential channel count and entirely new mechanisms in place for delivering TV services to PCs and smart phones, service providers are eager for new revenue generating tools to capitalize on this opportunity," said Bill Baker, president at Weather Central.  "A proven winner in many parts of the world already, our 24/7:LIVE weather solution provides weather information in a compelling display that attracts viewers and at the same time creates the opportunity for high volume classified-style advertising and sponsorships. 24/7:LIVE HD makes it easy to create dynamic channels that update continuously, run completely automatically, and can be delivered in any resolution up to stunning full HD."

Weather Central 24/7:LIVE HD system is a complete broadcast presentation system designed for rapid deployment and requires minimal integration to bring the system online. It directly ingests a wide range of data sources, including Weather Central's industry-leading weather information, indices and maps. The system automatically populates a fully customizable rotation of slides, graphics, video and audio, dynamically content in response to changes in the data stream.

For more information about 24/7:LIVE HD and the complete line of Weather Central solutions visit www.wxc.com.

About Weather Central, LLC

Weather Central, LLC, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leading provider of professional on-air, online, print, mobile and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the Company's dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central's attention to weather presentation, detail and insight.  

© 2010 Weather Central, LLC, Madison, Wis. All rights reserved. Product specifications and availability are subject to change without notice.  Weather Central LLC, :LIVE, GENESIS:LIVE, 3D:LIVE, ESP:LIVE, Weather Central MagicTRAK, LiveLine GENESIS, A.D.O.N.I.S. MicroCast, A.D.O.N.I.S. FutureCast, StormSentinel DV, WxWarn2, ScreenWRITER, SportsWRITER, SimulCAST, X-Vision, Storm Vitals, TelePath, RainVision, SnowVision, FunnelPATH, CellPATH, HailZONE, GustZONE, MessoPATH, Always-On Training, Instant Mapping and WxPoint are either registered trademarks or trademarks of Weather Central, LLC.

All other trademarks contained herein are the property of their respective owners.

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