weathertrends360 Releases Year-Ahead Global Weather Android App

BETHLEHEM, Pa., Jan. 26, 2012 /PRNewswire/ -- Weather Trends International (WTI), the global leader of actionable year-ahead business weather guidance for retailers and manufacturers, today announced the release of their consumer year-ahead weather forecasting app for Android (available in the Android Market).   The new app, wt360 Pro, allows consumers to access global weather forecasts up to one year in advance, an achievement which no other weather app can currently claim.

Presently, most weather sites and apps offer consumers a 1- to 10-day weather forecast, enough for short term weather planning.  WeatherTrends360.com utilizes WTI's unique math-based statistical forecasting methodology that was previously only available to their clients such as Wal-Mart, Coca-Cola, Target and Johnson & Johnson, to determine weather-based financials and retail purchasing.  However, now this information is available to consumers and small businesses alike to make weather planning easy for anyone.  Consumers can now book vacations and timeshares, plan weddings, arrange golf and tennis dates, plan their best garden party days and more, months ahead without weather worries. 

WTI's flagship site, WeatherTrends360.com, projects high and low temperature, rainfall and snowfall trends up to a year ahead for more than 6.4 million locations in 195 countries with industry-leading 80%+ accuracy, as verified by an independent auditing firm.  WTI has a 94% client retention rate over the past 9 years due to its accurate and reliable information.  Additionally, the company has received 12 business and technology awards and in 2009 was listed as No. 5 on Forbes' list of America's Most Promising Companies.

"We are proud to release an Android version of our popular iPhone app that Gizmodo named App of the Day and C/Net called a 'weather crystal ball'," said Bill Kirk, chief executive officer of Weather Trends International.  "According to a recent comScore survey, Google Android just reached 46.3% of the market share, and as a long-time trusted weather information provider to more than a hundred marquee companies, we knew it was time to extend our reach to this audience."

The app is poised to become the ultimate weather destination by providing both long- and short-term (day-to-day) global forecasts with weather maps that are not available anywhere else.  The site features monthly, daily and hourly forecasts; a customizable email alert system that delivers personalized weather information; a weather planner and 14 different global weather maps tracking various weather-related items including lightning, wave heights, UV indices and sunshine hours. 

wt360 Pro is available in the Android Market for 99 cents.  The website provides full access to all information with a free membership. 

In a world where weather events are making headlines almost daily, the need for accurate, year-ahead weather information is greater than ever, and WTI delivers.

About Weather Trends International
Weather Trends International (WTI) is the global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and consumers worldwide.  The company's business-to-business clients include some of the world's most respected and successful companies such as Wal-Mart, Kohl's, Target, AutoZone, Anheuser-Busch, Johnson & Johnson, Central Garden & Pet, Clorox, Energizer, 3M, JP Morgan and Hershey's. Its business-centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk."  Utilizing technology first developed in the early 1990s, WTI's unique, statistical, math-based forecasting methodology projects temperature, precipitation and snowfall trends up to a year ahead world-wide with industry-leading 80%+ accuracy (as verified by an independent auditing firm).  The company has received numerous business and technology awards and in 2009 was listed #5 on Forbes' list of America's Most Promising Companies. WTI is headquartered in Bethlehem, PA with offices in Bentonville, AR.  For more information, visit www.wxtrends.com or www.wt360.com.

 Contact: Richard Laermer, CEO, RLM Public Relations, 212-741-5105 x225, [email protected]

SOURCE Weather Trends International