Webley & Scott Offers International eCommerce With Shopatron

SAN LUIS OBISPO, Calif., May 25, 2011 /PRNewswire/ -- Webley & Scott is going global with Shopatron.

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One of the oldest names in U.K. gun history, Webley & Scott has been manufacturing firearms for almost two centuries. Today, Webley & Scott is expanding into the U.S., launching an online store that allows American customers to purchase select air guns (air rifles and pistols), accessories and targets online. When purchased, those products are then made available for in-store pickup through an authorized dealer.

While Webley & Scott firearms aren't available for online purchase, its line of double-barreled shotguns are showcased at webleyandscott.com for customers wishing to research the rifles before purchasing at an authorized retail store.

"This is an exciting opportunity to team up with an industry leader in eCommerce and to leverage their experience and capabilities to help launch and drive our product sales in the coming years," said Derick Cole, President of Webley & Scott, USA. "Shopatron has proven to be a competent partner, and together we will help support sales to the growing dealer network for Webley & Scott."

Webley & Scott joins a list of over 200 sporting goods brands working with over 6,000 sporting goods retailers on the Shopatron order exchange. For the first quarter of 2010, sporting goods brands with Shopatron enjoyed a 44% increase in comparative same-store sales.

Using Shopatron's retail-integrated eCommerce platform, branded manufacturers are able to sell on their branded websites and have those orders fulfilled by their network of retail partners.

Shopatron also gives brands a global platform with multi-language and multi-currency support, ensuring reliability and compatibility across countries and partners, including retailers, dealers and distributors.

ABOUT WEBLEY & SCOTT

Since 1790, Webley & Scott, based in Birmingham, England, has been famous for its revolvers and shotguns, and for 100 years of air gun manufacturing. Revolvers were supplied to the British Empire's military, particularly the British Army from 1887 through both World War I and World War II, and to British Police. Few colonial servants left Britain's shores without their Webley & Scott shotgun. 

Today, the Webley Alecto has set a new standard for air pistol design, value and performance. The Company's 900 Series shotgun has regained Webley & Scott's reputation for affordable reliability and quality.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron's European headquarters is located in Swindon, United Kingdom. It provides support in the local language for many great brands across Europe including Marshall Amplification, Specialized, Katadyn, K2 Sports, and Sevenoaks Sound and Vision.

For more information, visit ecommerce.shopatron.com or follow Shopatron on Twitter or Facebook.

SOURCE Shopatron