WebMD Health Services Advances MSK Support with Kaia Health Partnership

PORTLAND, Ore., July 16, 2025 /PRNewswire/ -- WebMD Health Services today announced a strategic partnership with Kaia Health, a global digital health company. This partnership empowers employees and members with advanced digital musculoskeletal (MSK) and chronic pain management solutions to deliver on-demand, evidence-based care that reduces pain, improves function and mobility, supports overall wellness, and helps lower healthcare costs and workplace disruption.

A Shared Commitment to Accessible, Seamless Pain Management
This strategic partnership guides individuals on a self-paced digital journey by combining Kaia Health's clinically validated MSK therapy programs with WebMD ONE, our comprehensive global well-being program. It also uniquely integrates WebMD's certified pain coaches with Kaia's pain management program, delivering a truly user-centric, personalized approach. Members enrolled in both Kaia's program and WebMD health coaching gain on-demand chat access to our health coaches along with regularly scheduled telephonic check-ins–creating a seamless experience for pain relief, improved function and overall well-being. 

"More than 52 million Americans live with chronic pain—but only 10 percent are able to access treatment due to long wait times, high costs, and the challenges of missing work.¹ Our partnership with Kaia Health addresses this gap by delivering  accessible, personalized digital therapy integrated into WebMD ONE and supported by our health coaches," said Bruce Foyt, Vice President, Partnerships, WebMD Health Services. "This collaboration underscores our commitment to delivering innovative, effective solutions that help employees and health plan members reduce pain and enhance overall well-being that fits into their daily lives."

Kaia Health's digital MSK program utilizes AI-driven motion tracking technology to deliver real-time feedback on exercises, ensuring users perform movements correctly and safely—all from the convenience of their mobile device. Combined with WebMD Health Services' personalized well-being programs and health coaching, users gain access to a comprehensive approach to managing pain and improving physical health.

Key Features of the Strategic Partnership
Seamless Integration:
Kaia Health's digital MSK and pain management program is now fully-integrated into WebMD ONE, a comprehensive, digital well-being program.
Enhanced User Experience:
WebMD Health Services' certified pain coaches provide an engaging approach to MSK support that improves outcomes as an integral part of the user experience.
Technology-Driven Access:
This partnership leverages technology to make high-quality MSK and chronic pain management more accessible to employees and members.

"At Kaia Health, we believe that technology can improve access to high quality care that prioritizes prevention and early intervention of MSK issues," said Gemma Wenstrom, COO at Kaia Health. "Partnering with WebMD Health Services allows us to deliver effective pain management solutions to more individuals, helping them reduce pain and improve physical function while supporting their journey toward a healthier, more active life."

WebMD Health Services onboarded its first WebMD ONE client through Kaia Health, providing pain management tools to approximately 68,000 registered users. Our health coaches have supported individuals through the Kaia Health digital experience by focusing on pain history, care navigation and analysis of movements leveraging the Motion Coach^TM proprietary technology in real time to evaluate form and posture and provide audiovisual exercise feedback.  

This partnership reinforces both organizations' commitment to driving innovation in digital health and enhancing well-being through personalized, evidence-based solutions. Employers and health plans can now offer an integrated, engaging approach to musculoskeletal health that improves outcomes and reduces healthcare costs.

About WebMD Health Services
WebMD Health Services, a part of WebMD Health Corp., has over 25 years of experience driving positive behavior changes. Consumers trust WebMD for reliable, accurate, and clear answers to their most pressing health-related questions. At WebMD Health Services, we tap into these valuable consumer insights to design and implement successful, engaging solutions to help individuals meet their wellbeing needs. We understand that there are numerous paths to reach wellbeing goals. Our expertise, combined with a variety of third-party partner integrations, enables us to deliver unique and personalized experiences across a wide range of industries. See how we support these diverse populations at webmdhealthservices.com. 

About WebMD Health Corp.
WebMD, an Internet Brands company, is at the heart of the digital health revolution that is transforming the health care experience for consumers, patients, health care professionals, employers, health plans, and health systems. Through public and private online portals, mobile platforms, and health-focused publications, WebMD delivers leading-edge content and digital services that enable and improve decision-making, support and motivate health actions, streamline and simplify the health care journey, and improve patient care. 

The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, Krames, PulsePoint, The Wellness Network, SanovaWorks, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org® and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

About Kaia Health
Kaia Health is a global leader in digital musculoskeletal care. With clinically validated therapy programs, Kaia empowers users to take control of their health through personalized, digital-first solutions that reduce pain, improve mobility, and lower healthcare costs. For more information, visit kaiahealth.com.

SOURCE WebMD Health Services