NEW YORK, Oct. 10, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
The original idea of link building has always been rather simple; it is viewed as endorsements from one page to another as to the value that page provided. The more links going to a page generally reflect the usefulness of that page, especially when links come from pages considered authoritative. With Google including links as part of the PageRank algorithm the practice of link building became part of a comprehensive SEO plan and is still essential today although it is much more difficult. Today NY based web design company, Lounge Lizard, provides 4 Keys to a Good Link Building Plan.
- Creating great content. First and foremost, you must create great content if you want reputable websites to want to link to it. Generally speaking your content needs to be original, or at least a fresh view on a topic. It should have an engaging hook, good visual elements, and be well-researched possibly with research sources and links out to supporting or complimentary resources. Finally, you want content that is easily sharable to maximize reach and exposure which then helps showcase the value to sites you want to earn links from.
- Setting clear content goals. It is a losing proposition to simply churn out content in the hopes that people will like it. Instead, define your business goals and use those definitions to identify the type of content you should be producing. There should be a point to everything you create that aligns with the overall business goals of your company. Once you have clear goals it is much easier to identify content types and themes to meet those goals.
- Utilizing topic themes. The concept of themes for content is a proven strategy for building authority around specific keywords or objectives. Once you have defined goals it is easier to then determine content that will resonate with your audience which in turn helps focus keyword research that identifies topics users are interested in. You can then craft content for these topic themes to showcase expertise and knowledge as well as providing value.
- Filling content gaps. When you are looking at specific site to earn links from, performing a content gap analysis is a fantastic way to discover what they are missing which then opens the door for you to create content that they need. That way you are building off their efforts in a way that helps both you and them.
Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, email@example.com
SOURCE Lounge Lizard